Sakara is headed to Credo Beauty with its supplement line. 

On Monday, the company, known for its meal delivery service and line of supplements, is launching at all 15 Credo Beauty doors nationwide and online with five ingestibles: Metabolism Bite, $51; Daily Elixir, $63; Cell Reset, $34, and Night Service, $55, as well as its newest launch Beauty Biome, $65, a synbiotic capsule supplement that optimizes gut health to support healthy, glowy skin. The first four ingestibles all launched in February as part of the company’s Sakara Supplements line, which now includes Beauty Biome, and is estimated to reach $15 million in sales this year per industry sources. 

“This is a big milestone for us in the strategy to bring more Sakara to more people, and that means in more areas of their life and also more places,” said Sakara chief executive officer Henry Davis, who joined the company in late 2023. “This is a real step into beauty….Skin wellness, gut wellness and holistic wellness are all part of the same thing.” 

Beauty Biome includes a probiotic blend, Dermaval and vitamins A, D and E, all housed in a green capsule. The formula supports gut health, reduces inflammation, protects collagen and promotes healthy skin, per the company. It will be exclusive to Credo Beauty before rolling out onto Amazon later in July. 

“Beauty Biome represents the culmination of our Sakara mission rooted in beauty that starts from the inside out,” Sakara cofounders Danielle DuBoise and Whitney Tingle said in a statement. “We specifically created this supplement to bridge the connection between gut health and skin clarity — showcasing the visible benefits available to us from inner wellness.” 

David added: “It’s a story that really aligns with where our clients are. They’re asking for more supplements. They’re asking for beauty from us.” 

Per the company, consumers are asking for supplements that support digestive health, weight management and beauty.

Its launch into Credo marks the brand’s first full-scale supplement roll out into retail, according to the company. Sakara had previously been available via Sephora online with select products, but this launch is a moment for the brand to stake its claim in retail at the intersection of beauty and wellness. 

“There aren’t many supplement brands who can meet our standards in sourcing, labeling, ingredients, third party testing and sustainability,” said Credo Beauty vice president of brands Jessica Trieber, noting that the retailer added a dietary supplements standard earlier this year. “We’re so proud to bring Sakara to Credo Beauty because their commitment to wellness is in lockstep with our standards. Their whole-food ingredients are sourced from sustainably minded farmers and they’re firm in their commitment to avoid artificial colors, flavors and unnecessary additives.” 

While Sakara is currently doubling down on its supplement line, the meals aren’t going anywhere, according to Davis. 

“We are obviously putting a lot of newness into products at the moment, and we’ve continued to do that, but we’re not sleeping on meals,” he said, adding that the team is very strategic in allocating resources to ensure both sides of the business are supported. 

Sakara’s recently relaunched Level II: Detox program, $465 per week, which is a five-day nutritional reset that includes meals, drinks, shots and supplements, has experienced a 315 percent year-over-year increase. Additionally, Sakara’s Signature Nutrition Program, starting at $140 per week, remains a mainstay with customers, while the line of supplements offers a more accessible entry point for many. The Metabolism Bite product in particular has been a hit having sold out and amassing 85 percent retention rate amongst consumers. With the success on both sides of the business, Sakara’s strategy is to create an ecosystem where the customer can easily cross between supplements and meals all in the name of longevity and gut and skin health. 

“This year, since we launched the new line of supplements, we’ve seen cross sell between nutrition and supplements up 3,000 basis points,” Davis said. “It’s incredible proof of what we’re saying, which [is] these things work really well together….We won’t be constrained by format, or where it sits in a magazine or a retailer. That shouldn’t matter. We are open to going where we can deliver results.” 

That being said, more launches are on the way this year as David said Sakara has an “ambitious calendar of products” lined up.