In France, L’Oréal Paris remains on top.

According to Traackr, the brand is the number-one beauty name by brand vitality score, or VIT, which measures brands’ social media impact, reach, engagement and trust. With a VIT score of 42,793, L’Oréal Paris nearly doubles the VIT of NYX Professional Makeup, which is the next-biggest brand by the metric, and taps roughly twice as many influencers (1,122 activated L’Oréal Paris influencers during the month of May versus 654 for NYX).

Brands rely less on influencer marketing in France relative to other markets — in the U.S. Sephora takes the top spot with 156,978 VIT and 7,397 influencers, while in the U.K., L’Oréal Paris is still on top, but with a more sizable fleet of 2,723 influencers who generated 44,249 VIT for the brand. However, investment in sustained creator relationships still propels the French market’s biggest players.

Most of the top brands garner roughly two mentions per influencer in a given month. Though there is crossover in terms of the key social players in the U.S./U.K./France, the brands that are particularly making an online impact in the French market include Dessange, the salon hair care brand founded by late hairstylist Jacques Dessange; Garnier Fructis, another L’Oréal-owned brand that ranks number four in France, coming in after Dessange, and Erborian, a French-Korean beauty brand best known for makeup offerings like its color correctors and CC Cream.

The top 10 beauty brands in France by VIT earned in May, per Traackr.

1. L’Oréal Paris

2. NYX Professional Makeup

3. Dessange

4. Garnier Fructis

5. Sephora

6. Maybelline New York

7. Dior

8. YSL Beauty

9. Erborian

10. Charlotte Tilbury