As a fashion hub, London is often looked to as a font of dream-fuel eccentricity, for clothes that conjure and convey an ethereal, at-times outlandish creative spirit. Recently, though—whether for lack of vim or a simple desire to take repose in the ordinary—a fair number of the city’s designers have adamantly bucked this de facto convention, drawing upon decidedly normie sources of inspiration.

Among them is Eudon Choi, whose pre-spring 2026 collection draws inspiration from the late New York-based photographer Saul Leiter, a pioneering image-maker whose eye sought to release the latent poetry embedded in the ostensibly humdrum materiality of the everyday. “He photographed people in the street, mostly without their knowledge, and really captured everyday life,” Choi says. “It really resonated with me, especially in changing times like these. I really wanted to focus on the everyday, looking at the menswear staples present in his work and thinking about how we could go about translating them into a womenswear context.”

Echoing Leiter, Choi’s creative MO isn’t simply to create clothes that slide into everyday contexts. Rather, it’s to create pieces simultaneously imbued with a quotidian sensibility and distinctly elevated from it. For example, slate gray tailored jackets come with in-built, peeking poplin shirt duffs, while shirts cut from diaphanous scrims of rose crepe feature drawstring hoods. Gabardine trench coats with extra wide, boomerang sleeves and simple vests are complemented by detachable neckerchief-cum-headscarves, bringing a faintly cinematic flair into the mix, while button-down knit slip dresses are undone and styled over impeccably tailored slacks, becoming dramatically billowing waistcoats.

“I just saw something profoundly poetic in Leiter’s perspective, and I wanted to translate it into clothing that feels subtle yet powerful,” Choi said, “pieces that invite you to slow down, look closer, and find beauty in the everyday.” Here, that’s been compellingly achieved.