Poised for a new era under a new creative leader, Celine has recruited Robert Holden as its new North American president, market sources told WWD.

Holden is current president of Miu Miu, The Americas, having logged nearly four years with the fashion brand owned by Prada Group.

Contacted on Tuesday, Celine confirmed his appointment, but his start date and other details could not immediately be learned.

At Celine North America, Holden succeeds Sarah Benady, who last March became chief executive officer at Jacquemus in Paris.

According to Holden’s LinkedIn profile, he joined Miu Miu in the U.S. in 2021 as vice president, North America, and was promoted to his current role in December 2023.

Before that, he held sales positions at Dolce & Gabbana, Alexander Wang and Burberry in the U.S.

Holden started his fashion career in 2008 as brand manager, men’s contemporary, at Saks Fifth Avenue, rising through the ranks in merchandising and planning to become senior assistant buyer for women’s ready-to-wear in 2012, holding that role for nearly two years before moving to the other side of the table.

It is understood Celine is gearing up for a new phase of business under artistic director Michael Rider, who is slated to make his debut with a fashion show in Paris on July 6 at 2:30 p.m. CET.

The date falls between men’s fashion week in Paris, scheduled for June 24 to June 29, and Paris Couture Week, happening from July 7 to 11.

It marks a return to an IRL runway format for the fashion house, which in recent years unveiled collections with immaculate and transporting films by Hedi Slimane, its previous artistic, creative and image director. These were typically released outside of official fashion weeks.