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Lulu Frost
Headquarters: Huntington, NY
E-commerce: lulufrost.com
Social Media: Instagram / TikTok

What: A storied jewelry brand mixing vintage and modern design, allowing people to choose meaningful antique pieces that represent something special to them.

Price Range: $45-$1,025+

Founder: Lisa Salzer

Origin Story: Founded in New York City in 2004 by Creative Director Lisa Salzer, Lulu Frost is known for its blend of statement vintage and modern influences. The brand name hails from Lisa’s childhood nickname “Lulu” combined with the last name of her maternal grandmother, Elizabeth Rock Frost, who worked in the estate jewelry business for decades. Today, Lulu Frost continues to reimagine traditional antique and vintage design through a uniquely modern lens. Lulu Frost specializes in both costume and fine jewelry, with a wide price range to cater to a varied clientele. The brand ethos is simple and powerful: “tradition, modernized.”

Hero Products: Plaza Collection ($45-$400)

PR Representation: K. Haggerty PR

How to get in touch: Contact Form

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