Why One Key Bills Player Must Be Breakout Star In 2025 originally appeared on Athlon Sports.

The Buffalo Bills in 2025 are looming as one of the genuine Super Bowl contenders in the AFC, and Josh Allen is a big reason why.

But another reason is the offense as a whole and the projected development of the players on the roster.

One such player who the front office and Bills Mafia want to see take a big step in 2025 is second-year receiver Keon Coleman. Injury and poor form saw Keon haul in just 29 receptions for 556 yards and four touchdowns.

That needs a big improvement in 2025.

And for Bill Wire’s Nick Wojton, Coleman has to be the breakout player for the franchise.

“The Bills have huge hopes that Coleman will be the team’s breakout player in 2025,” Wojton writes. “The wide receiver position was addressed this offseason, but lightly. Buffalo is rolling the dice by adding the likes of Josh Palmer and Elijah Moore but Coleman should have an upperhand. Coleman already has a year under his belt working in the Bills offense and with quarterback Josh Allen. On top of that, injuries from last season will no longer hamper Coleman.”

If things go the way Buffalo hopes, Coleman will be Allen’s go-to guy alongside Khalil Shakir, with Joshua Palmer, Elijah Mitchell, and Laviska Shenault Jr. rounding out the depth chart.

Now, we aren’t talking about a 1,300-yard, 10-touchdown season from Coleman, although that would be nice, but more so Keon developing into a more consistent player and one that coordinator Joe Brady can count on in big spots.

There are plenty of receivers at Allen’s disposal, but given Coleman’s draft spot, it is fair to expect him to take a big jump in Year 2.

And who knows, that might be the missing ingredient in Buffalo’s hunt for Super Bowl glory.

Related: Could Bills Have James Cook Replacement Already On Roster?

Related: Bills Still Lurking In Rival’s Shadow In Power Rankings

This story was originally reported by Athlon Sports on Jun 27, 2025, where it first appeared.

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