
LONDON — Olympic gold medalist Tom Daley’s knitwear brand Made With Love has teamed with Woolmark for a pastel-toned knit kit for wool enthusiasts.
The merino wool yarns used in the kit, which include three knitting patterns for a jumper, a vest and a hat, are sourced from the U.K.-based manufacturer Laxtons.
In an interview, Daley said the knitting kit is a “combination of beautiful design, quality natural fibers and the joy of creating something by hand.”
“I’ve always loved knitting with wool — it’s natural, incredibly soft and long-lasting, so I know anything I make will be treasured in my wardrobe for years. Partnering with Woolmark and our yarn developer, Laxtons, gave me the chance to really explore what’s possible with wool,” he said.
“We developed a unique, weight-shifting yarn that feels as soft as it looks — and it comes in seven sorbet-inspired shades that I absolutely adore. The Woolmark-certified kit also includes three of my favorite patterns, each at a different skill level, so whether you’re a beginner or a seasoned knitter, there’s something in there for you to enjoy,” he added.
The knit kits go on sale on Made With Love’s official website on Monday, with select retailers across the U.S., the U.K., Europe and Asia to follow in the coming months.
Tom Daley has launched a Woolmark-certified wool knit kit.
Courtesy
The diver first got into knitting in March 2020 as a form of meditation and stress release. He later launched a dedicated Instagram account, Made With Love, to document his knitting journey, and turned his hobby into a prospering business with more than 1.4 million followers.
“When I first spoke about it, I thought it was a crazy idea. But the more I thought about it, the more I realized that I am so passionate about it. I love knitting and crocheting so much, and if I were going to do anything after diving, I would be so lucky to be able to do something that I love just as much as I loved diving,” he said.
During the collaboration development with Woolmark, Daley said his appreciation for natural fibers, especially merino wool, has deepened.
“It’s 100 percent natural, renewable, biodegradable and the world’s most recycled apparel fiber. As a maker, it’s important to me that what I create is both long-lasting and low-impact, so wool is the perfect choice. I also discovered more about the Woolmark certification process — knowing our yarns meet that global quality standard gives me real confidence that my community is getting the very best,” he added.
In addition to a knit kit launch, Daley this month released his documentary “1.6 Seconds” in collaboration with Warner Bros.
Later in the year, he is also set to host “Game of Wool,” a knitting competition series on Channel 4.
“I am so excited about this show. It is going to showcase 10 amazing knitters and crocheters as they battle it out to become the very first ‘Game of Wool’ Britain’s best knitter. It is knitting and crochet like you have never seen it before,” he said.
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