Beauty may be the next industry in for the Labubu treatment.

While Chinese toymaker Pop Mart has been producing the furry, collectible dolls — which were first imagined in 2015 as storybook characters by artist Kasing Lung — for years, the figurines have more recently gained new popularity as consumers around the globe have gotten in on the hype.

According to Emily Brough, Pop Mart’s head of licensing, Americas, the U.S. is one of Pop Mart’s fastest-growing markets. Globally, the company saw a 500 percent year-over-year sales jump in 2024 versus 2023, with that momentum “being felt strongly in the U.S., where demand continues to climb,” Brough said. According to Spate, Labubu receives more than 430,000 average weekly Google searches in the U.S., and roughly 180.8 million weekly TikTok views.

Like many of Pop Mart’s characters, Labubu comes in a blind box, meaning consumers don’t know which figurine they are getting until they open the box. Standard Labubu blind boxes retail for $27.99, though brand collaborations — which have been proliferating as companies from Sacai to Coca-Cola join forces with Labubu — typically cost more. (Pop Mart’s The Monsters Coca-Cola series retail for $46.99 each, while a limited-edition Labubu capsule collection by Sacai and K-pop brand Seventeen netted as much as  $31,250 per doll last month on Pharrell Williams‘ auction platform Joopiter.)

The rise of Labubu has coincided with that of bag charms — the toy is most often seen affixed to a wearer’s handbag; even Birkins are not off limits for the toothy, plushy doll — and, more broadly, growing interest in trinkets.

This effect has been particularly prominent in beauty. Last year, Hailey Bieber’s Rhode launched a lip treatment-holding phone case, which immediately went viral, spurring a number of dupes in its wake. Lip balm keychains have also seen recent buzz, with Bubble, Cocokind, Fenty Beauty and more inaugurating launches in the category — including some featuring customizable charm packs. E.l.f. Cosmetics may not have launched a keychain, but it did collaborate with Stanley to create limited-edition, mini tumblers meant to hold lip oils that can be affixed to actual, full-sized Stanley tumblers.

While Pop Mart has previously collaborated with beauty brands across other character franchises (in 2022, Skullpanda launched a limited-edition collection with Make Up For Ever and in 2021, Kiehl’s launched two Dimoo sunflower dolls), Labubu has yet to ink a beauty partnership — though it’s safe to say interest is brewing.

At the official Tony Awards after party held at MoMa last month, beauty sponsor TirTir hosted a Labubu claw machine for guests to win figurines. On TikTok, users are dressing Labubu dolls in bootleg Alo Yoga clothing and designing intricate, miniature press-on nail sets for the dolls. Meanwhile, one of beauty’s most prominent celebrity founders, Rihanna, is among the slew of A-listers seen recently sporting a Labubu bag charm.

Though Brough did not specify any beauty/Labubu crossovers underway, she said, “[Pop Mart] is actively exploring beauty partnerships across several characters in our portfolio — as our IP continues to build momentum across fashion, fandom and lifestyle, beauty is a natural extension.”

As for who industry insiders and creatives would like to see link up with Labubu?

“It would be so cool to see a Fenty Beauty x Labubu collab; the doll could hold up my lip gloss the way it’s holding a soda bottle in the Coca-Cola collab,” said content creator Bretman Rock.

Maia Ervin, a marketing director at United Talent Agency‘s Next Gen Practice, echoed the sentiment. “Labubu feels like a natural fit for a brand that prioritizes spunk, creativity and celebrates individuality; I imagine a Fenty x Labubu collab could involve mini makeup tools, collectible makeup stickers…[opportunities] to take customization to the next level.”

Brand strategist Jemma Wu pointed to Starface as ripe for a potential collaboration: “They’ve already made acne care playful and collectible, which feels totally on-brand for a Labubu moment. Imagine a limited-edition set of character pimple patches, or a blind-box-inspired Starface drop — there’s a natural synergy in tone, audience and emotional value,” she said.

Beauty influencer Eloise Dufka, meanwhile, looked to MAC Cosmetics. “Labubu deserves brands that push boundaries and embrace bold, playful expression, especially as we move beyond the ‘clean girl’ era — MAC is a no-brainer,” she said.