Amazon Prime Day 2025 is officially live and we’re on day two, which means today, Wednesday, July 9 through July 11, the great steals and deals on fashion and beauty continue to roll out sitewide. We dove deep into the Prime Day clothing deals this year—in case you missed yesterday’s start or are simply coming back for the latest Prime Day discounts.

Vogue’s Guide to the Best Prime Day Clothing Deals:

With summer in full bloom, wardrobe lifesavers that will help you beat the heat are paramount. Summer sets are a fresh way to make dressing easy—we spotted cute ones from Ulla Johnson and Cami NYC, all at incredible prices. Plus, there are loads of vacation-ready picks to outfit the rest of the season in style, from a variety of summer dresses (including our favorite white dress options) to swimsuits galore from Solid and Striped and Onia, all on markdowns. Those shopping for last minute wedding guest dresses will find answers, here too, with on-sale gems from Galvan London and A.L.C. just ready for the picking, and we’ve round up some of our favorite activewear picks from Beyond Yoga, Year of Ours, and Splits59—so you’ll be well dressed for sport, too.

Keep scrolling and you’ll find that the accessories section is also a treasure trove, where you can score big on summer sandals, sneakers, and more—all the on-trend footwear buys for the season. Plus, those vacation outfits certainly need accompaniments—we’re grabbing beach bags from Naghedi and Mar y Sol, Éliou’s silver statement earrings, and Le Specs sunglasses for easy accessorizing on-the-go.

Now is the time to indulge in your summer fashion fixes—as long as you’re a Prime Member, shop Vogue’s favorite Prime Day clothing and accessories deals, all up for grabs now.

The Best Amazon Prime Day Deals 2025, by Fashion Category

In case you already know what you came for:

Prime Day 2025 Deals: Summer Dresses

Now that the high summer season is nearly upon us, dresses are heavy on our minds, in a big way—especially when they’re on sale. Choose from flirty floral numbers from Ulla Johnson and Loveshackfancy, striking enough for day or night, or an airy striped number from Faithfull or Madewell, ideal for sweltering days in the city. Add in a few, slinky satin numbers from By Malene Birger and Norma Kamali—the perfect wedding guest options, if we do say so ourselves—and your summer closet is upgraded.

Prime Day 2025 Deals: Summer Denim

Like most summer standbys, denim is always on our must-have list. Now is the time to snag those perfect, baggy Levi’s at a steal (so maybe grab more than one wash—they’re that good). Included in the mix is a denim jacket by Stella McCartney, ideal for summer nights under the stars, a trend-forward mini from Frame, to pair with everything from flip-flops to retro sneakers and a plain white T-shirt, and ecru jeans from Madewell—a summertime no-brainer. Loved Michael Rider’s Celine? He sent plenty of jeans down the runway, with a handful of skinnies in the mix. If anyone’s going to put the Millennial favorite back on the fashion map, let it be him; Frame is a good place to start if you’re looking for a white pair on sale.

Prime Day 2025 Deals: Summer Fashion

Get ‘em while they’re hot! Of the best deals in the fashion section, check out contemporary favorites in the tops department, like Madewell’s paisley peasant blouse, or Aje’s statement bow blouse, then snag a few bottoms, such as a beach-ready wrap skirt from Johanna Ortiz or a printed trouser from Rosie Assouline, to truly add some warm weather-appropriate goodness into your usual mix.

Prime Day 2025 Deals: Summer Shoes

Time to stock up on the good stuff—and yes, we mean shoes, sandals, and more! From some of the season’s hottest sneakers, including the bestselling Adidas Sambas, you’ll be hard-pressed to find as great deals on classics anywhere else. Plus, so many sandals, all yours for the picking! Take a peek at Stuart Weitzman’s thong heel, never-fail Havaianas flip-flops, or a classic espadrille from Castañer—it’s the quintessential summer shoe!

Prime Day 2025 Deals: Summer Accessories

Elevate your look, with chic accessories galore, at can’t-miss prices this Prime Day 2025. Our eyes are on cool, Y2K-inspired sunglasses from Jenny Bird, with a tinted lens, plus loads of summer-coded, core classics, including an Ulla Johnson woven clutch, a Hat Attack raffia handbag, and baubles aplenty from Chan Luu and Lele Sadoughi, all with reduced pricing. Don’t skimp on seasonless staples on sale, either, like Madewell’s skinny leather belt, as seen above.

No-brainer purchases are always those classics you come back to, time and again. Here, we find the essentials to stock up on—think high-waist blue jeans, striped button-downs, and all the underpinnings—from tanks to T-shirts. They’re the kind of pieces that live in your closet forever, and will feel oh-so-good each and every time you put them on, especially when you know you got them at the lowest price possible. Count these as some of our favorite Prime Day fashion deals.

Prime Day 2025 Deals: Summer Sets

What’s more summery than a set? They take the guesswork out of getting dressed on the daily, especially in the nonstop heatwaves. These cute pairings are weekend-ready—from Nia’s gingham camisole and shorts set (we could totally see this on Bella Hadid) or Cami NYC’s long-sleeved eyelet pick. And Ulla Johnson’s printed set is a must-have for anyone packing for an upcoming vacation—it’s going to look great styled with a sun hat, woven tote bag, and ballet flats.

Prime Day 2025 Deals: Summer Swimwear

Summer wardrobes are never complete without some fresh swimsuits. Inject a little playfulness into your drawer with this sweet gingham one-piece from Solid and Striped, or go Slim Aarons-inspired with a retro printed bikini from Adriana Degreas. Don’t worry—they’re not all printed. Minimalists will find the perfect black one-piece from Onia, on sale from Amazon and Shopbop (put that Prime membership to work!). These all will look perfect from long days in the sand, or poolside with a cold drink in hand—just don’t forget the SPF.

Prime Day 2025 Deals: Summer Wedding Guest Dresses

If you’ve been waiting to pull the plug on those wedding guest dresses for all the nuptials you’ll be attending over the next few months, it’s time to grab them now—all with sweet markdowns. Our favorites include silky satin options from A.L.C. and Galvan London—ideal for those black-tie invites. If a garden setting is on your mind, Ganni’s floral number is a no-brainer, and those looking for something with sleeves will find comfort in Rosetta Getty’s modern, minimalist take on evening wear—all at significantly lower prices.

Prime Day 2025 Deals: Summer Activewear

Although all the fashion buys might have captured your attention—don’t bypass the amazing activewear Prime Day deals. Keep your summer sport ’fits feeling fresh with new markdowns on Beyond Yoga—so many amazing Spacedye pieces are on sale, like the customer-favorite leggings or racerback crop top. Tennis players: snatch the Year of Ours white tennis dress before anyone else does, while perusing other great buys, such as On running sneakers to Feetures socks, to outfit your sport looks in full.