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Beauty Creations
Headquarters: Los Angeles, CA
E-commerce: beautycreationscosmetics.com
Social Media: Instagram / TikTok

What: A beauty brand offering makeup, skin-care, body-care and hair-care products at an affordable price point.

Price Range: $3-$100

Founder: Esmeralda Hernandez

Origin Story: In 2016, Esmeralda Hernandez launched Beauty Creations with the goal of making quality beauty accessible. Hernandez immigrated to the U.S. from Mexico when she was 9 years old, and she began developing a strong entrepreneurial spirit from a young age. The combination of her passion for cosmetics and the lack of Latin representation in the beauty industry fueled her entrepreneurial spirit to launch Beauty Creations. Hernandez aimed to create high-quality, culturally relevant beauty products at prices real people can afford.

Stockists: Aerie, Hot Topic, Urban Outfitters

Hero Products: All About You pH Lip Oil ($6), Flawless Stay Poreless Primer ($8), Flawless Stay Setting Spray ($8), Nude X Lip Liner ($5), Riding Solo Single Shadow ($5)

PR Representation: Six One Agency

How to get in contact: contactus@beautycreationscosmetics.com

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