Cos Heads to India, Plots Return to New York Fashion Week


A PASSAGE TO INDIA: Cos, part of the H&M group, is expanding internationally, with plans to open its first store in India, and join the New York Fashion Week calendar once again.

The India store will be in New Delhi, and open in the fall with the fall 2025 womenswear and menswear collections. Cos has 239 stores in 48 physical markets. It also has online stores in 38 markets, in addition to wholesale and franchise distribution across the globe.

Cos joins a number of retailers and brands that have been piling into India, where the middle classes are hungry for fashion and luxury.

As reported, Galeries Lafayette is set to open stores in Mumbai and Delhi over the next two years, while 10 Corso Como plans to plant its flag in New Delhi later this year with local partners.

Saks Global has signed a franchising agreement with Reliance Industries Ltd., the giant Mumbai-based conglomerate, to open Saks Fifth Avenue and Saks Off 5th stores in the country.

Adrien Brody in the Cos spring 2025 campaign.

The London-based L52 Communications, which specializes in fashion, luxury, design and lifestyle, is opening an office in Mumbai, the country’s media and financial capital. It is among the first international fashion and luxury PRs to plant a flag in the market, where fashion sales are growing in the double digits fueled by thriving industries such as tech, health care, sports and entertainment.    

In 2025, India’s fashion market is projected to grow between 12 and 17 percent, while The Reserve Bank of India expects luxury sales to surge between 6.5 and 7 percent year-on-year, driven by a population of nearly 1.5 billion and a growing middle class.

In New York, Cos will present its in-season fall 2025 collection on the runway. It will be the retail brand’s fourth September on the Council of Fashion Designers of America’s official schedule.

Model on the runway at COS RTW Spring 2025 held at the Agger Fish Building as part of New York Ready to Wear Fashion Week on September 10, 2024 in New York, New York.

Model on the runway at the Cos spring 2025 show at the Agger Fish Building.

Giovanni Giannoni

“We love to see our collections come to life on the runway at New York Fashion Week. It’s such a dynamic city with so much personality — a constant source of inspiration for our collections, from music to art. We’re honored to return once again this September,” said Cos design director Karin Gustafsson.

CFDA chief executive officer Steven Kolb said that over the years Cos “has brought a distinctive perspective to NYFW. We are proud to support a brand that so thoughtfully contributes to the evolving narrative of global fashion through a uniquely New York lens.”

The Cos show will take place on Sept. 14 at 1 p.m. EST and will be streamed live on cos.com, alongside the Cos YouTube and Instagram channels.



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