For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Elisa Johnson X Quenlin Blackwell

On July 8, eyewear designer Elisa Johnson partnered with content creator Quenlin Blackwell on an exclusive curation of her favorite frames, including three new silhouettes. The Quen Edit includes the new Kendall in Gloss Black ($130), Millie in Gloss Black and Brown Tortoise Optical ($135), and Val in Gloss Black and Brown Tortoise ($150). 

Rixo X Billie Bhatia

On July 8, Rixo teamed up with fashion journalist Billie Bhatia on a 16-piece collection of bohemian grails (think drapey dresses ($545), summer-y accessories like a raffia handbag ($235) and silk scarves with matching skirts). The collab offers sizes US 6-22, shop (while it’s still in-stock) here. 

Logan Hollowell Enigma Collection 

On July 8, the fine jewelry designer dropped a magical 29-piece collection, called The Enigma Collection, full of investment-worthy (the Enigma Channel Band ring starts at $3,750) pieces. Shop the full collection here. 

Kulani Kinis x Olipop

On July 7, beverage brand Olipop partnered with Australian swimwear brand Kulani Kinis on a capsule collection of 27 swimwear pieces inspired by four of Olipop’s best-selling soda flavors (Cherry Cola, Strawberry Vanilla, Cream Soda and Orange Cream). Shop the collection here. 

Stella McCartney X Avaline Wine

Wine lovers, listen up: Avaline, the organic wine label founded by Cameron Diaz and Katherine Power, has teamed up with sustainability-centric designer Stella McCartney on a limited-edition bottle of the brand’s best-selling French Rosé. The collectors bottle is available to shop on July 10 for $26 here. 

Kenzo X Futura 2000

On July 7, Kenzo and Futura 2000 released a collaboration collection including Men’s and Women’s clothing and accessories, shop here. 

Jennifer Behr Fall 2025 Collection

Luxury hair accessories and jewelry designer Jennifer Behr debuted her Fall 2025 lineup, The Waves Collection. The hair jewelry capsule launched on July 8 and is available to shop here. 

Freja New York Launches The Jane Bag

On July 10, Freja New York launched its latest handbag silhouette: The Jane Bag ($268) arrives in four color-ways of Oat Cream, Butter Yellow, Black and Espresso brown. Shop the soon-to-be-trending shape here. 

L’Agence X Gladys Tamez Millinery

On July 7, L’Agence partnered with hat designer Gladys Tamez Millinery on a collection of headwear for summer. The capsule includes four sunhat silhouettes ranging from $425 to $520 and can be shopped here. 

Blackbough Deep Dive Collection

Affordable and crowd-loved swimwear label Blackbough launched its Deep Dive collection on July 7. Shop here. 

Oliver Peoples x Alex Israel for L.A. Wildfire Relief

Eyewear brand Oliver Peoples partnered with contemporary artist Alex Israel on a limited-edition frame, released on July 11. The brand’s best-selling Oliver Sun frame ($676) arrives in three new color-ways, from which 100% of sales (MSRP value) will be donated to the Steadfast LA Foundation’s Modular Housing Initiative in support of those misplaced by January 2025’s wildfires in Los Angeles. The campaign features Eric Nam, Diplo and Miranda Kerr. Shop here. 

Sézane x Octobre Éditions x Holiday Magazine

Parisian e-tailer Sézane partnered with menswear label Octobre Éditions on a collection of summer pieces (ready-to-wear, swimwear and accessories) in partnership with Holiday Magazine. Available now on Sezane.com and octobre-editions.com. 

Awe Inspired Launches 14K Gold Collection

The fashion jewelry brand Awe Inspired debuts its first collection of 14K solid gold and natural diamond styles. The collection includes 28 pieces in total ranging from $600 to $2,500 in price; it drops in three parts on July 10, 15 and 18. Shop here. 

Jacquie Aiche x Timex

On July 10, Jacquie Aiche revived her Timex partnership with the new Eclipse Collection, marking the 15th time the two brands have collabed. Available in gold with a black onyx face ($375) or two-toned with a blue face ($400), the new design features an evil-eye motif and can be shopped on jacquieaiche.com. 

Frankie4 New Levi Sneaker

On June 8, comfy footwear brand Frankie4 launched a new sneaker: The Levi features a retro silhouette in three new color-ways for $218 each. Shop here. 

Mociun “Small Pleasures” Collection

On July 10, jewelry designer Caitlin Mociun released a must-see collection entitled “Small Pleasures” containing “hyper-realistic, sculptural charms” modeled after the designer’s favorite things, including but not limited to a golden joint ($675), ramen noodles ($4,000) and a sleeping cat ($3,500). Shop all 14 charms here.

Andie Swim Bold Moves Collection 

Crowd-favorite swimwear brand Andie launched its newest Bold Moves collection on July 8, containing sporty silhouettes and vibrant hues. Shop the collection online here. 

Rails x Giadzy by Giada De Laurentiis

On July 9, Rails partnered with stylish pasta brand Giadzy by Giada De Laurentiis on a vacation-ready capsule for the foodies. Combining Rails’ “Southern California-inspired” vibe with the “playful, colorful Italian aesthetic” of the artisanal ingredients brand, the nine-piece limited-edition collection is perfect for La Dolce Vita — complete with a linen co-ord set, a printed Dinner Party shirt ($188) and chic cotton apron ($98). 

Electric Picks x Bethenny Frankel

Bethenny Frankel collaborated with jewelry brand Electric Picks on an 11-piece capsule. Launched on July 10, shop the Rich Bitch ($206) or Rainbow Caviar ($186) sets, a stacked Bethenny ring ($86), as well as a pink butterfly necklace ($78) and pavé stud earrings ($64). Shop the full collection here. 

Baggu x Urban Outfitters Western Collection

Baggu dropped a Western-inspired capsule collection exclusively at Urban Outfitters. Launched July 10, it includes an embroidered Medium Nylon Bowler ($64), a Go Pouch Set ($40), Large Packing Cubes ($38) a Horse Charm ($28) perfect for the horse girls and more. Shop Baggu on UO.com. 

Huha String Collection

Huha, the breathable eco-conscious intimates brand, launched a new collection on July 4, The String Collection. The new String Bra ($48) and String Thong ($28, high-rise or regular) are available in five colors and sizes XXS-XXL. 

Bogg Farmer’s Market Collection

Beach bag brand Bogg launched a fruity Farmer’s Market collection on July 10. The juicy lineup features three new patterns (strawberries, oranges and cherries) in the brand’s signature three sizes: Bitty ($60), Baby ($80) and Original ($100), along with matching decorative charms ($15 each). Shop here. 

Beauty Launches

Dyson Launches Two New Airwraps 

On July 8, Dyson released its newest hair dryer: The Dyson Airwrap Coanda 2x, available in two colors (Ceramic Pink and Jasper Plum) and in two different models depending on hair type — one for straight to wavy hair and another for curly to coily hair. Retailing for $699, the new smaller and lighter model “delivers 2x the air pressure and 30% more power for faster drying, improved curl formation, and straighter styles, all with no heat damage,” according to its press release. Shop the launch on Dyson.com and Sephora.com. 

Hourglass Cosmetics’ New Eye Shadow Palettes and Mascara Color 

On July 8, Hourglass Cosmetics launched two new products: Curator Eyeshadow Palettes ($68) and an extension of the brand’s bestselling mascara now in brown, the Unlocked Instant Extensions Mascara ($33). Shop on hourglasscosmetics.com and Sephora.com. 

Prada Beauty’s New Perfume & Banana Balm

On July 8, Prada Beauty released its latest fragrance, Prada Paradoxe Radical Essence ($120 for 1 oz.) and a new shade of its Hydrating Lip Balm in Banana Yellow ($50). The new scent and lippie can be shopped on Prada-Beauty.com and at Sephora.com.

Clarins Total Eye Lift

French beauty brand Clarins launched a new eye product, Total Eye Lift ($95), that claims to “visibly lift the eye area in just 30 seconds.”

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