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It’s the middle of summer, which means two things: If you haven’t already, it’s time to book your vacation, and Prime Day 2025 is upon us. We’re officially in the final stretch of Amazon’s major sale event—the four-day event is coming to an end today, July 11—and are still seeing markdowns across fashion, beauty, home, and electronics from all the bestselling brands. Don’t want to spend your summer Friday sifting through thousands of Prime Day deals? Save yourself time and shop our carts instead, so you can get back to more pressing things. (Namely, booking that aforementioned getaway.)
Vogue Editors’ Must-Have Prime Day Picks:
Hanes cotton t-shirt
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Levi’s 94 baggy wide leg jean
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Madewell essential high-neck tank
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From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, there is no shortage of Prime Day fashion deals to be had. Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and skin- and hair care are where it’s really it. (Though, that hasn’t stopped us from unearthing the best fashion on sale!) Plus, an honorable mention goes to the best Prime Day beauty deals, with plenty of buzzy K-beauty brands offering best-sellers on sale.
Ahead, a look at the final Prime Day deals Vogue editors are actually shopping.
The Wardrobe Essentials
“I don’t wear jeans often but when I do go for fits that are loose and relaxed. There’s a few baggy pairs on sale right now that I am considering. Normally I’d go for a crop jean (or something with a 27-inch inseam) for a more appropriate length, but I like how these wide-leg Levi’s puddle nonchalantly over my flip-flops—it has the same devil-may-care energy as this old Getty image of Matthew McConaughey in a sarong, printed T-shirt, and flip-flops—iconic.” —Talia Abbas, associate shopping director
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The Travel Reboot
“The good thing about Prime Day falling in the middle of summer is that it coincides with upcoming holiday plans—making it the optimal time to take stock of your travel essentials and fill in the gaps. I’m on a personal quest for better luggage, and both Away and Delsey have discounted their well-rated hardside spinners. In terms of the smaller staples, I love Bembien’s woven laptop case for keeping my computer protected on the go.” —Elly Leavitt, lifestyle commerce editor
The Maternity Musts
“This Prime Day looks a little different for me. While I usually wait to buy a TV or some new pots and pans, this time I’m making sure I have all the right new baby gear for our adventure ahead. That includes comfortable shoes for morning strolls at home, monitors, and a whole new set of skin-care essentials.” —Cortne Bonilla, senior shopping writer
The Wish List Finds
“Investing in classics during sale season is my number 1 shopping rule, and each of these items I know will still live in my wardrobe for years to come. A classic shirt, black sandals and always needed camisoles are where I turn. As someone who is incredibly organized, I sadly misplaced my RayBans, so will be getting them back on my accessories roster now they’re on sale; they were missed!” —Libby Jane Page, executive shopping director
The Makeup MVPs
“What keeps Laneige’s lip mask in my regular rotation is its whipped, non-sticky texture that lasts extra long. Typically, I’m a total hater of products with strong fragrance, but this one has a pleasant, faint scent (my favorite is berry—there’s something nostalgic about it, like your favorite childhood candy!). Aside from using it as a lip treatment, I also like to pop it on over my favorite liner for a juicy lip combo. Then there’s these liquid eyeshadows: The color pay off is shockingly good and the formula doesn’t budge in the slightest. I particularly love the Blue Monday and Weightless shades.” —Conçetta Ciarlo, beauty commerce writer
The Beach Staples
“I’m going on vacation soon and I’m hoping that my favorite Vacation sunscreen also goes on sale before I leave. I feel the orange tint makes me look so much tanner while still protecting my skin! Also, if you know me, I want a Kindle e-reader so badly—my last one was stolen, but I do not want to spend the money to get a new one. I am hoping that there is a mega deal so I can score another one and stop carrying around heavy new books on my commute—plus it’s great for binge reading literary fiction while beachside (any recs for a good love story on Kindle Books?).” —Irene Kim, production and editorial associate
The Airport Checklist
“This year, I’m not missing out on the technology deals… I’m at a stage in my life where I want to put an Airtag on everything, so this four-pack is a must. As is another pair of my fave Beats earbuds that fit perfectly into my apparently small ears! Ever the French pharmacy enthusiast, I’m pining after more of the Nuxe shimmer body oil which accidentally spilled all over my cosmetics bag during a recent trip. Fortunately, I had on a bit of the Sol de Janeiro Cheirosa ’59 mist to lift my spirits on the way home, knowing that I had a big, glistening mess to clean up once I landed. Restocking on the vanilla orchid and sugared violet perfume for good measure.” —Kiana Murden, senior beauty shopping writer
The Basics Edit
“I probably don’t need yet another pair of chunky earrings—but these Éliou ones are currently on rare sale, and I love the ’80s look of Heaven Mayhem’s oversized studs, so I’m making an allowance. In terms of more fundamental items, I’m adding a pair of Sambas in a summery palette to my cart for travel; and you can never have too many white T-shirts (right?).” —E.L.
The Viral K-Beauty Find
“Sheet masks have made a noticeable difference on my dry 30-something skin—it’s bouncier, prettier, and more babydoll like since I’ve started using these. But I don’t want to live my life in a place of sheet mask budget, I want to live in sheet mask abundance. So, I need to stock up so I can do them whenever I need to.”—Margaux Anbouba, senior beauty and wellness editor
Biodance
Bio-Collagen Real Deep Mask
The General Re-Stock
“Prime week is when I hunt for my usual product suspects or tick off some wish list items—so if it seems random, that’s because we’re covering every category. I’m looking at everything from restocks in my makeup bag to skincare and fragrance empties, wellness supplements, and gadgets—think home, wearables, and even handheld laser hair removal devices. (If you’re curious about how Ulike’s IPL tech works, I tested it out recently; here’s my full review detailing how I used it, how often, and why it’s actually worth your money.”—C.C.
The Pharmacy Favorites
“Boutique drug stores in New York City are quite pricey, so I like to stock up on my European pharmacy favorites while they’re on sale. From La Roche-Posay’s micellar water to Klorane’s dry shampoo, these are the usual beauty cabinet items I bring back from my travels. Now I won’t need to check a bag for my next trip!” —Madeline Fass, associate fashion director
The Beauty Upgrades
“I recently fell victim to the lip stain trend that’s taking over TikTok and tried out a few options—my two first were Wonderskin for a flushed pout and Sacheu for a peel-off lip liner. I’m on the lookout for these to go on sale. Back to the items already in my cart—in the pursuit to clear my skin I started cleaning my makeup brushes regularly and switching out my makeup sponge more frequently (this cost-effective set was the solution). Plus, I couldn’t resist this silk pillowcase and sleep mask bundle—it smooths my waves keeping them frizz-free while I sleep, and keeps me fast asleep while my apartment gets insanely bright during the summer.” —Fred Sahai, associate commerce producer
The Coffee Habit Reboot
“Last year, I got a small Nespresso machine during Prime Day and it completely changed my mornings at the office!” —Katie Henwood, associate director, audience development
Nespresso
VertuoPlus Deluxe Coffee and Espresso Machine
The Seaside Staples
“Whether it’s the ocean or the lake, I’m hoping to spend as much time as possible by the water this summer. I’m planning to stock up on all of the classic summertime essentials, from sandals and sunscreen, to raffia bags and beach towels.” —Alexandra Ditch, associate commerce producer
Shop More Vogue Editor-Approved Amazon Prime Day Deals:
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