Lemme is getting in its greens. 

Kourtney Kardashian Barker’s supplement company Lemme is unveiling the launch of Lemme Greens, $30, a daily gummy infused with 20-plus super fruits and vegetables. The formula, which features a sweet green and apple flavor, also includes a clinically studied probiotic, biotin, vitamin D and methylated vitamin B12. Lemme Greens will be available exclusively on the brand’s website and on TikTok Shop starting Tuesday.

“The genesis of this was knowing that from research and all the data available nine out of 10 Americans are not getting enough vegetable intake every day,” said Lemme cofounder Simon Huck.

Kardashian Barker added via email: “Most of us aren’t getting enough greens. Lemme Greens was formulated to fill those gaps…and it tastes so good, it actually becomes part of your routine.”

Huck said that this product has been in the works for over two years and was one of the brand’s most recommended stock keeping units.

“That balance of having the efficacy, having the clinically studied ingredients and then also making sure that the taste was delicious, that always takes a lot of time,” he said. 

While greens powders have been a popular wellness staple, Huck and Kardashian Barker intentionally steered clear of the format. 

“We were here getting a lot of feedback, certainly three years ago, that there was a little bit of powder fatigue around greens,” Huck said. “People were looking for options that were more portable, more convenient and something that they could add to their daily routine.” 

Additionally, Lemme Greens takes on a different positioning than the majority of the brand’s product lineup. 

“Almost all of our product launches that we’ve launched over the last three-and-a-half years have been specific to a need state: weight management, cravings, sleep, chill,” said Huck. “Although Greens hits on some of those needs states — digestion, bloating, we have biotin in there for hair, skin and nail health — we really think of it as a primer for your every single day. It’s [for] core vitality. It’s something that you take every single day.” 

Benefits include “managing bloating, which obviously is a core concern for many, and then supporting healthy gut digestion. The biotin is in there for healthy skin and nail support, and then lastly, boosting energy [and] metabolism,” said Huck. 

As Greens is formulated with a clinically studied probiotic, it addresses one of consumers’ core concerns: gut health. Lemme has built out an arsenal of products to meet the demand for digestive support with Lemme Debloat, Lemme No. 2 and now, Lemme Greens.

According to Huck, one of the biggest challenges with this product was getting the flavor right, as consumers are often deterred from this category due to bitter or chalky tastes. For many Lemme users, the taste has been a key draw to the brand, ultimately resulting in consistent usage.

“If you get the taste right, people stick to their schedule, and they look forward to taking it,” Huck said.

This launch comes on the heels of Lemme Play, a sexual wellness gummy which was released in May, and has exceeded the team’s expectations.

“We have thousands of reviews on TikTok from men and women who are taking the product and are thrilled with the results,” said Huck. “Sexual health and sexual wellness is just such an emerging category that there’s so much room to grow in.” 

For Lemme, there’s lots of room to grow across categories.

“We have multiple big launches, in September, October, November and December,” Huck said. “Two are in completely new categories.”