These are the stories making headlines in fashion on Monday.

President Trump escalates trade war

President Trump has intensified the trade war by threatening to impose a 30% tariff on Mexico and the European Union (EU), effective Aug. 1. Both parties are rattled by the tariff hike and hope to negotiate a better trade deal. Trump also announced new tariff rates for Canada, Brazil and Japan, ranging from 20% to 50%. {Reuters}

Love Magazine relaunches

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Love Magazine is relaunching in September, after having ceased operations five years ago in 2020. It announced its comeback on Instagram, stating that even with the chaotic state of the world, it hopes to search for purpose, add clarity, offer new forms of expression and “shift perspectives to guide us toward something better.” The revived publication will be helmed by Juan Costa Paz and Nordine Benotmane, co-founders of Paris-based creative and brand agency Convoy. Their strategy is to maintain Love‘s sharp editorial eye but broaden its international intersection of fashion and culture. Its new chapter will also embrace event experiences like concerts and exhibitions. {Instagram; Business of Fashion/paywalled}

K-Beauty World launches at Ulta

K-Beauty World, a retail platform dedicated to showcasing K-beauty brands, has officially launched at Ulta Beauty. The partnership allows customers to discover K-beauty’s buzziest brands — heritage and emerging — for all ages, price points and skin types, online and in-store. “Together, we’re introducing U.S. consumers to a new era of Korean beauty — one that blends cultural storytelling with cutting-edge formulations and truly accessible retail experiences,” Sarah Chung Park, creator of K-Beauty World, said in a statement. {Fashionista inbox}

U.S. apparel imports from China plummet

China’s apparel exports to the U.S. dropped by 52% compared to last year, amid the ongoing trade war. It’s the first time China’s share of the U.S. apparel sourcing market fell below 10% in more than 20 years. President Trump seemingly hopes to encourage nations to abandon China as a manufacturing partner; however, experts emphasize that this is an unrealistic plan. {WWD/paywalled}

Meta hints at investing in EssilorLuxottica

Meta’s Chief Executive Mark Zuckerberg hinted that the company may be investing in EssilorLuxottica. If true, industry experts wouldn’t be surprised by this move: Meta and EssilorLuxottica already collaborated on the Ray-Ban Meta glasses, plus, big tech companies are increasingly partnering with design-forward eyewear brands, betting on consumers investing in smart glasses as a small luxury. {Vogue Business/paywalled}

How Google and Instagram’s new search partnership will impact brands

Google and Instagram have joined forces to make Instagram posts searchable: Public content from professional accounts will now appear in Google search results. The new feature reflects younger Internet users’ preference for using social media as a search engine. This will force brands to rethink their Instagram strategy, likely making them prioritize SEO-driven captions over curated aesthetics. The feature will also even the playing field for emerging brands to be discovered if they can strategically use the right key search terms for maximal engagement. {Glossy/paywalled}

Saie launches ‘Planet Beautiful’

Saie launched “Planet Beautiful,” a multi-brand initiative that recovers plastic waste from the environment and recycles it into plastic lumber to help build homes, schools and playgrounds in India, Indonesia and Colombia. Other participating brands include Innbeauty Project, Crown Affair and Henry Rose. {Fashionista inbox}

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