There’s a new tool that aims to emphasize the importance of regular SPF use.

Called “SPF Truth Booth,” the tool was launched by skin analysis platform Haut.AI and predicts how a user’s skin could change over time with versus without regular sunscreen use. Accessible via the Haut.AI website, the tool is powered by SkinGPT, the company’s tech which aims to provide realistic, generative AI-powered skin simulations.

In the case of SPF Truth Booth, the tool visualizes potential UV damage, showing users side-by-side up to 10 years in the future with sunscreen use and without it. Its launch coincides with a rise in SPF interest in the U.S., where international sunscreen brands like Beauty of Joseon and Naked Sundays have seen splashy successes thanks to their use of heavier-duty chemical filters as consumers seek more effective protection.

“SPF Truth Booth is more than just a digital filter; it combines generative AI with peer-reviewed science to create accurate simulations that make the long-term benefits of daily sun protection unmistakably clear,” said Haut.AI chief executive officer Anastasia Georgievskaya in a statement.

Recent years have seen a rise in predictive beauty filters on social media; in 2023, TikTok’s “Aged” filter made the rounds as users — from tweens to Gen X — sought to get a glimpse into how their facial features may evolve as they age. Before that, Snapchat had introduced a “Time Machine” filter allowing users, too, to see how they might age over time.

Because SkinGPT is trained on more than 3 million data points to inform its skin analysis capabilities, the tool aims to bring a science-based approach to predictive filters while underscoring the significance of sun protection. Previously, Haut.AI, which was founded in 2018, has collaborated with beauty players including Ulta Beauty, Beiersdorf and more.