Fur: A Body-Care Brand Designed With Pubic Hair in Mind

Photo&colon; Courtesy of Fur

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Fur
Headquarters: New York, NY
E-commerce: furyou.com
Social Media: Instagram / TikTok

What: A body-care brand creating products for the whole body, including pubic hair care, serums targeting ingrowns and shaving cream.

Price Range: $18-$65

Founders: Laura Schubert and Lillian Tung

Origin Story: Fur is a body-care brand that produces natural, effective products for every part of the body — for every body. As the first brand to make pubic hair care a real topic of conversation, Fur initially focused its attention on ingrowns and body hair, and has since expanded further into creating a more expansive product line, embodying its inclusive definition of beauty.

Fur makes expertly crafted oils, serums, scrubs and washes — gentle, effective formulas to take grooming to the next level. The brand’s entire line is created with “facial-grade,” vegan, cruelty free, “non-toxic” ingredients that are dermatologically and gynecologically tested. Fur doesn’t formulate with mineral oil, silicones, parabens, synthetic fragrances or artificial dyes.