These are the stories making headlines in fashion on Wednesday.

The Estée Lauder Companies names new Chief Digital and Marketing Officer

Former Global CMO of Nestlé Aude Gandon has been appointed chief digital and marketing officer at The Estée Lauder Companies — a new role for the beauty conglomerate. She will oversee its digital and media ecosystem and strategize across its brand portfolio with the goal of making the company more consumer-centric and beefing up its marketing approach overall. {The Estée Lauder Companies}

Brands are beginning to embrace Reddit

Reddit is the latest social media platform in which brands are investing. Relying on live user commentary and feedback in forums like “skincare addiction,” brands are able to directly determine what issue consumers are facing most, and therefore what products they should be formulating and releasing. Cyntia Leo, head of marketing at Urban Outfitters, told BoF, “It’s less about disrupting the conversation, but really being part of [it].” {Business of Fashion}

Model Danielle Savik has passed at the age of 81

Danielle Slavik, house model for Cristóbal Balenciaga from 1964 until 1968, passed at the age of 81 in Paris. She recently returned to the house in 2022 to walk the runway of Demna’s second couture collection. She made her final modeling appearance on Dutch designer Peet Dullaert’s Fall 2024 couture runway. {WWD}

The British Fashion Council’s new chief executive unveils ‘next British fashion era’

On Monday, Laura Weir, the British Fashion Council (BFC)’s new CEO, spoke at the organization’s annual summer party, declaring a new “British fashion era.” She continued, “It’s time to reset.” Weir announced that designers will no longer have to pay a fee to show at London Fashion Week, making way for more independent brands to be featured. She also announced further funding for NewGen and the BFC’s scholarship funding. {Vogue Business}

Italy is confronting its designer sweatshop problem

Over the last two years, Italy has been cracking down on worker abuse and labor crimes taking place in high-end garment factories. Labels like Valentino, Armani, Dior and Loro Piana are allegedly linked to contractors in Milan evading labor standards. Since Loro Piana’s alleged involvement was reported on Monday, the LVMH-owned brand has denied wrongdoing and terminated its relationship with the supplier in question. {Bloomberg}

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