For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Dr Martens x MM6 Maison Margiela

This month, Dr Martens reignited its partnership with MM6 Maison Margiela with a capsule of three shoes: The 1461 Penton Mash Up loafer ($375, available in white or black & red leather), the white 1460/1461 Twisted and Reimagined boot ($410) and the black 10 Eye Twisted and Reimagined boot ($410). The footwear capsule released on July 17 on both brands’ websites (maisonmargiela.com and drmartens.com) and select store locations.

Khy x Frankie’s Bikinis

This month, Kylie Jenner’s label Khy partnered with swim brand Frankie’s Bikinis. Officially launched July 16, the capsule includes bikinis as well as ready-to-wear items (like a printed mini dress and knit set) ranging from $85 to $195 in price and sizes XXS-XXL. Shop the collab before it disappears on khy.com and frankiesbikinis.com. 

Melissa x Diesel 

This month, Melissa and Diesel collaborated on a footwear capsule, debuting three new silhouettes: the Quantum Thong ($149, available in four colors), Quantum Platform ($189, available in four colors) and Quantum Sneaker X ($319, available in three colors). The collab officially launched on July 15, available online at shopmelissa.com and diesel.com now.

Marc Jacobs Releases the Cristina Bag

Marc Jacobs released its latest handbag silhouette, The Cristina Bag, which debuted at the Marc Jacobs Fall 2025 runway show. The satchel silhouette arrives in three sizes — regular ($450), small ($350) and a large tote bag shape ($395) — and four shades (black, ivory, plum and olive leather). Shop on marcjacobs.com.

Casetify x Takashi Murakami

Casetify partnered with revered Japanese artist Takashi Murakami on their second line of tech accessories, with the new addition of luggage. The collab spotlights Kaikai and Kiki, the artist’s signature characters. The launch is available globally on July 17 on Casetify’s website here. 

GCDS x Polly Pocket

On July 16, GCDS released a capsule collection in collaboration with Mattel’s Polly Pocket. For the nostalgia lovers, the drop includes an exclusive Polly Pocket compact ($40) and ranges in price from $19 (a hair comb, claw clip and eye mask) to $390 (for a crochet bikini) on gcds.com 

EB Denim Fall 2025 collection

Buzzy denim brand EB Denim released its Fall 2025 collection on July 15, priced between $200 and $400. Inspired by the works of Sofia Coppola, the L.A.-based label’s new collection provides a strong indication of denim trends upcoming this fall, including, but not limited to: low-rise waistbands, skinny flared bootcuts and slim-fitting jackets. Shop here.

NDG Paris Launches Safari Collection

Independent and Black-owned accessories label NDG Paris launched its first animal print collection, Safari. The four-piece release includes two of the brand’s best-selling silhouettes, the 250 MM ($279) and Mini Daily ($249), in two wild prints: leopard and zebra. 

Campbell & Kramer Psyche Collection

Beloved indie brand Campbell & Kramer dropped its new collection Psyche on Monday, complete with the label’s signature co-ord sets in new lace and polka dot prints. 

Tibi x Il Caroseno

Tibi partnered with Il Caroseno, an Italian hospitality group, on a capsule perfect for work attire with button-down shirts ($435) and matching short sets ($415). Shop here. 

La Ligne x Dianna Agron

New York label La Ligne partnered with actor Dianna Agron on its first “personality-led, co-designed collaboration.” The capsule includes 19 pieces and is available to shop on July 17 on lalignenyc.com and at La Ligne retail locations.

Halfdays Sports Bra and Leggings

Gear brand Halfdays expands into activewear with a new Kara sports bra ($75) and Camille 7/8 legging ($115) available in five colors: black, navy, pink, burgundy and dark green. 

Beauty Launches

Rhode Lemontini

On July 14, Hailey Bieber’s beauty brand Rhode dropped a handful of new summery products: The brand’s Peptide Lip Treatment arrives in a new limited-edition shade, Lemontini ($20), with a shimmery sheer gold tint, complete with the viral lipgloss-holding phone case; The Summer Lip Case ($38), now comes in a lemon yellow color to match. Also, the brand’s Pocket Blush arrives in two new hues, Sun Soak and Tan Line ($24 each). A full Summer Kit ($74) includes the Lemontini lippie, a Glazing Mist and a Pocket Blush of your choice with a bubble bag. 

Beauty of Joseon Hits Sephora with New SPF

On July 17, everyone’s favorite Korean SPF brand, Beauty of Joseon, officially launched at Sephora both online and in-stores nationwide. The partnership marks the brand’s first U.S. stockist and also features a brand new product, Day Dew Sunscreen SPF 50 ($18). Shop the brand and its new SPF on sephora.com.  

On July 15, Rosie Johnston’s fragrance label By/Rosie Jane released its first Body + Hair Perfume Mists including three new scents: Birthday Suit (“tangerine water, sweet apple, lemon blossom”), Beach Baby (“orange + coconut spritz, ocean water, ylang ylang”) and White Tee (“cotton blossom, lily water, soft rose”). The 3.9-oz bottles (made from 100% post-consumer recycled plastic) retail for $32, and are formulated for hair, body and clothes. 

Dae Hair Dream Veil Hair & Body Fragrance Mist

Hair and body mists seem to be trending this season: Dae Hair launched a new hair fragrance on July 15: the Dream Veil Hair & Body Fragrance Mist ($24). The new product features the brand’s signature citrus scent with notes of creamy vanilla and infused with “hydrating cactus water.” Shop on daehair.com or sephora.com now.

Dedcool x FP Movement Dedtergent

Dedcool, the trendy “functional fragrance” brand, teamed up with Free People’s FP Movement line on a “planet-friendly detergent designed to keep your sweatiest workout gear (and your cutest delicates) fresh and clean,” according to the press release. Available July 15, the DedCool x FP Movement Dedtergent+ Madonna Lilly ($40) arrives in a 32-oz bottle that “offers up to 60 washes.” The collaboration is available at dedcool.com and freepeople.com/fpmovement.

Ilia Beauty Soft Focus Blurring Blush

On July 15, Ilia Beauty introduced its new Soft Focus Blurring Blush ($36) in eight colors. Formulated with the brand’s proprietary “Soft Focus Complex,” the powder blush starts as a cream and boasts superior blending and smoothing abilities for a “luminous, second-skin finish.” Shop the new blush on Iliabeauty.com, Sephora.com and Ulta.com now. 

Valentino Beauty’s New Lip Balm

On July 12, Valentino Beauty expanded its crowd-favorite Spike Valentino Buttery Matte Lipstick ($48) line with a new Spike Valentino Hydrating Disco Lip Balm ($42). Available in four shades, the semi-sheer formula features pH-responsive pigments and offers 24-hour hydration, according to the brand. 

Lake and Skye 11 11 Vanilla Body Oil

Lake and Skye launched a vanilla-scented version of its best-selling 11 11 Body Oil ($48), the 11 11 Vanilla Body Oil ($48). Shop the new oil and rest of the 11 11 line available here. 

Rōz Hair x The Great The Sweatshirt Hair Towel

On July 17, Rōz Hair and The Great teamed up on the ultimate hair towel: The Sweatshirt Hair Towel ($62) is designed with The Great’s coveted sweatshirt terry fabric to “absorb excess water and moisture while enhancing the hair’s natural movement and texture — defining and de-frizzing for a quicker drying time and beautiful healthy results.” Shop the towel on rozhair.com and thisisisthegreat.com and all The Great retail locations on July 17. 

Japonesque x Inked By Dani Nailed It! Art Kit

Beauty brand Japonesque teamed up with temporary tattoo brand Inked By Dani on an all-in-one nail kit. Released July 15, the Nailed It! Art Kit ($15) features 100+ of Inked By Dani’s signature mini tattoos for nails or skin, and a four-in-one nail tool for endless designs. 

Fur Flash Repair Jelly

Grooming brand Fur released its Flash Repair Jelly ($36) on July 16. It’s formulated with 0.02% hypochlorous acid, a buzzy ingredient loved for its antimicrobial abilities, and claims to calm redness, irritation, bumps and ingrowns from “shaving, waxing, sugaring or lasering.” Shop it on furyou.com now.

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