IN MOTION: Call it family affair.

After Kylie Jenner was revealed as the new Miu Miu girl by appearing in the brand’s fall 2025 campaign — with the appointment generating contrasting reactions on social media — her sister Kendall has returned as face of Prada. 

She is among the talents the brand conscripted for its women’s and men’s fall 2025 campaign, which is being released on Tuesday.

Photographed by Oliver Hadlee Pearch under the creative direction of Ferdinando Verderi, the images intend to capture “the intensity of dynamic life, in motion,” according to a statement from the company. 

The cast — which also includes the likes of Julia Nobis, Sora Choi, Loli Bahia, Caitlin Soetendal, Awar Odhiang, Serkan Deniz and Nand Quivreux, among others — is seen “in the normality of everyday action” like moving as a group against an optical white backdrop and “heading toward an unknown and unseen destination.”

Other talents featured in the images comprise Lina Zhang; Isabella Pascucci; Ruyu Chen; Peris Adolwi; Noor Khan; Constanze Van Rosmalen; Dobi Mazurek; Lilja Einardottir; Rejoice Chuol; SuYong Jung; Xie Binghuan; Awwal Adeoti; Gideon Adeniyi; Bai Haoran; Noah Bates; Chandler Frye; Sam James; Mohamed Benhadda; Saliou Seck; Giuseppe Cirillo, and Pierrick Gregoire.

“Real and alive, the resulting images convey a sense of collective force, and a reflection of the intention of the collection — a freer attitude, about fashion,” read the statement. The concept is in sync with the instinctive and spontaneous spirit creative directors Miuccia Prada and Raf Simons approached the designs they paraded in Milan earlier this year with and will be restated by short films directed by Frank Lebon that will round out the campaign.

This is not the first time Kendall Jenner has posed in front the camera of Hadlee Pearch, having most recently featured in Prada’s “Days of Summer” ads alongside the likes of Hunter Schafer and Troye Sivan.

On that occasion, she was portrayed clutching Prada bags on colored gozzos, the archetypal Italian wooden boats that were the fil rouge of the images and were later turned into the main element featured in Prada stores’ windows as well as in the IRL activations the brand staged in Capri earlier this month.

The spring campaign marked a return as a Prada face for Jenner, after she appeared in the fall 2022 images of the brand.