CLUB CLOSED: Condé Nast is closing its membership program Vogue Club, WWD has learned.

The membership club has quietly gone off the radar after a number of changes at the publication.

Vogue Club’s last Instagram post was on May 15 featuring an image of Julia Hobbs, who was previously British Vogue‘s fashion features director before stepping down and recently moving into a senior contributor role at the magazine. She also spearheaded Vogue Club with a team of social media and video editors, who also worked on other departments within the Vogue universe at Condé Nast.

“Vogue Club successfully launched as the brand’s first global fashion community. It gained traction amongst avid fashion fans and served as a valuable way to evolve, incorporating new formats and community-driven experiences which are now being absorbed into larger initiatives within the Vogue App and Vogue Shopping,” said a spokesperson.

“Vogue has also leant into more consumer-facing events, such as Vogue World, Vogue Vintage Sale and British Vogue’s Wellness Retreat, all of which puts community and accessibility front and center.”

According to the Vogue website, a standard Vogue Club membership was priced at $30 a month or $300 a year, whereas founding members pricing cost $25 a month or $250 a year.

Members would be able to access “exclusive content, including articles and videos, live and recorded events, plus benefits like discounts and welcome gifts” as part of their membership.

Vogue Club was introduced to the market in 2023 with the promise to “demystify the industry, and help you make new friends in fashion,” according to an article on Vogue.co.uk.

The piece added that members would have access to “monthly interactive Meet The Editor seminars with the likes of British Vogue editor-in-chief Edward Enninful, and fashion features director Sarah Harris” and “in-person conversations and parties that will bring you closer inside Vogue’s universe, plus first-in-line ticket access for our VIP events, Vogue World and Forces of Fashion, at members-only prices.”

Vogue has been tapping into membership programs as early as 2018, firstly with In Vogue, which has now been rebranded as Vogue 100 Club, where membership costs $100,000 a year.

Still, Condé Nast isn’t the only one tapping into membership programs.

In 2023, Elle U.K., which is published by Hearst Magazines, said that it would be launching Elle Collective, a subscription platform for readers to interact with the making of the magazine, and the launch of a new newsletter.

“Elle U.K. has always had a really vibrant and engaged community, and we’ve been building on this with the launch of Elle Collective, our membership proposition, which was a natural next step in our evolution,” Kenya Hunt, the magazine’s editor in chief told WWD earlier this year.

At Harper’s Bazaar there’s Privé, where an annual membership fee totals 3,600 pounds or 18,000 for a corporate membership fee.

According to the Harper’s Bazaar website, Privé grants members access to their annual Frieze art party on Oct. 14 and a Christmas party slated for December.

As reported, Condé Nast’s favorite ship Vogue is restructuring. Last month, the publication said it will be seeking a head of editorial content at American Vogue, ending Anna Wintour‘s 37-year reign as editor in chief of the publication.

Wintour, 75, will remain chief content officer for Condé Nast and global editorial director, Vogue.