Academy Sports + Outdoors came up with a way to help parents stretch their back-to-school (bts) budgets.

The outdoor sports retailer said on Tuesday that it will hold prices on youth apparel and items from last year. It also is offering everyday value pricing on bts essentials from top brands such as Nike, Adidas, and Under Armour, as well as from its private labels such as BCG, Freely, R.O.W. and Magellan Outdoors. The offerings include a wide selection of apparel and footwear, as well as sports and outdoor gear, among other school necessities.

“We know that our customers have many shopping options, and we’re providing multiple ways for them to stretch their budget and get everything on their list,” the retailer said.

“We want our customers to make the most of their budget this back-to-school season. They shouldn’t have to choose between function or fashion; they should be able to shop a wide range of great brands and products at unbeatable prices,” said Academy Sports’ CEO Steve Lawrence. “That’s why we’re leaning into value and offering promotions on all the must-have brands and items that kids will need in the classroom or on the field.”

The fall offerings for bts includes a rollout of the newest products from brands that include footwear from Jordan brand, Birkenstock and Converse.

The outdoor retailer is also giving teachers, administrators and other school staff a 10 percent discount on their purchases from July 27 through Aug. 31, and myAcademy rewards members can take advantage of a lower free shipping minimum of $25, as well as insider access to personalized offers and deals along with faster online and in-app checkout, when shopping for school essentials. Academy also guarantees the best price through its price match program that beats competitor prices by 5 percent, provided certain conditions are met.

Earlier this year, Academy debuted the Converse brand in January, and followed that with an expansion its Nike partnership by adding the Jordan brand into 145 stores and online. Both partnerships includes footwear across men’s, women’s and kids. The company is also working on increasing its share of the hot running market with key vendors that include Brooks, Asics and New Balance.

Jefferies analyst Jonathan Matuszewski described Academy as a destination retailer. He said its newness in footwear will help it capture trade-down consumers, particularly at a time when the retailer will reap benefits from a combination of tailwinds that include higher-income consumers looking for value and the biggest merchandise refresh in the retailer’s history.

When the retailer posted first quarter earnings in June. Lawrence said its continued focus on value will enable it to “continue to take market share” moving through the year. The CEO noted that for the quarter, “We continue to see strong growth in traffic from higher-income consumers.”

For the quarter ended May 3, the Katy, Tex.-based retailer posted net income of $46.1 million, on net sales that totaled $1.35 billion.