Target Corp.’s “Back-to-School-idays” savings event begins on Sunday for one week through Aug. 2.

The mass merchant said it will offer deals of up to 30 percent on hundreds of back-to-school (bts) items. Included in the array of deals is 30 percent off on select kids’ shoes, 25 percent off on certain apparel items and 20 percent off Hanes socks and underwear.

The mass discounter is also bringing back its in-store personalization station events that allows shoppers to customize school and dorm essentials. And Target is also planning on giveaways during the events, which includes free shoelace kits with a qualifying purchase.

The retailer’s free Target Circle loyalty program members also receive certain benefits, such as verified college students enjoying a one-time 20 percent off storewide discount through Sept. 27, and verified teachers getting a one-time 20 percent off storewide discount from July 20-Aug. 30. Members of Target Circle 360, the paid membership program, get other exclusive benefits, such as unlimited same-day delivery when certain requirements are met and a members-only access to shop big sales and brand collaborations early.

Target CEO Brian Cornell told investors in May that the challenged retailer would stay price competitive by “leveraging the capabilities, longstanding relationships and scale that sets us apart for many of our retail peers.”

Other retailers are also playing up value.

Kohl’s Corp. last Thursday began rolling out more footwear options for bts. Those options include more Converse shoes, Nike Court style, new Adidas retro-inspire looks and Madden Girl trends.

“Kohl’s is bringing together the value and style families are looking for this back-to-school season with products made to last at affordable prices,” the retailer said.

Shoe prices are a big concern for parents, given the anxiety over the potential for higher prices due to tariff increases. A study from AlixPartners and the Footwear Distributors and Retailers Association found that 80 percent of consumers expect to pay more for children’s shoes this fall. Respondents said price is the key driver in purchasing decisions in 2025. Mass market merchants such as Target and Kohl’s are the top retail destination for parents due to both brand range and perceived affordability.

Retailers and brands appear cognizant of parental needs amid continuing high inflation. Nike began raising prices on select items on June 1, averaging between $2 and $10. But the brand won’t be increasing prices on any kids’ product, whether footwear or apparel. And there won’t be any price increases for any Jordan product.