John Fluevog: A Funky Shoe Brand Creating 'Unique Soles and Unique Souls'


Photo: Courtesy of John Fluevog

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John Fluevog
Headquarters: New York, NY
E-commerce: fluevog.com
Social Media: Instagram

What: A 55-year-old, celebrity-loved shoe brand founded on the tagline, “creating unique soles and unique souls.”

Price Range: $60-$739

Founder: John Fluevog

Origin Story: Founded in 1970, the John Fluevog brand is known for its aesthetics, but also for the messages inscribed on many soles, ranging from spiritual to humorous or inspirational. They all reflect the founder’s personal values and his design philosophy, deeply rooted in whimsy and individuality.

The brand has collaborated with some of the most creative and unique artists, including musician George Clinton, fashion designer Anna Sui and Australian designer Rachel Burke. John Fluevog shoes have been seen on the heels of incredible artists and celebrities including Lady Miss Kier, Madonna, Lady Gaga, Chappell Roan, Kit Harrington, Shawn Mendes and more. This year marks the brand’s 55th anniversary.

Chappell Roan attends the 2025 Grammy Awards wearing custom John Fluevog boots.

Photo: Kevin Mazur/Getty Images for The Recording Academy

Hero Product: Mega Munster Original Baroque Platform Heels ($499)

Store Locations: Soho, NY; Brooklyn, NY; Chicago, IL; New Orleans, LA; Boston, MA; Dallas, TX; Denver, CO, Seattle, WA; San Francisco, CA, Canada and Australia.

PR Representation: Lisa Lauri Communications

How to get in touch: fluevog.com (jobs/internships), press@fluevog.com (business/press inquiries)

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