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Y2K BEAT: Icecream, the fashion label founded by current men’s creative director at Louis Vuitton Pharrell Williams and current Kenzo creative director Nigo, unveiled its inaugural women’s collection on Thursday with a campaign featuring young Spanish rapper Belize Nicolau Kazi, professionally known as BB Trickz.
Photographed by Lauren Leekley, Kazi sports a range of Y2K-inspired looks, featuring key items such as houndstooth oversize denim shorts, metallic varsity jackets and camouflage designs adorned with crystalized logos.
BB Trickz stars in Icecream campaign for its first women’s collection.
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The range is inspired by the brand’s hip-hop and skate roots and offers a renewed kitsch take on skate wardrobe staples and workwear in shapes that cater to the female body.
Founded in 2004, the Icecream brand was originally created as a subbrand of Billionaire Boys Club.
In 2012, some 50 percent of Billionaire Boys Club and Ice Cream brands were sold to Iconix Brands Group. Williams regained full control of the brands in 2016 and has since continued to build momentum around the early 2000s streetwear aesthetic.
BB Trickz stars in Icecream campaign for its first women’s collection.
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The range will be available online and at Selfridges in the U.K. from Monday.
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