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These are the stories making headlines in fashion on Thursday.

American Eagle stock surges from Sydney Sweeney campaign

After revealing a new denim campaign starring Sydney Sweeney, American Eagle Outfitters’ stock surged 16%. The campaign, called “Sydney Sweeney Has Great (American Eagle) Jeans,” features a limited-edition denim jacket as well as a “The Sydney Jean.” American Eagle’s partnership with Sweeney marks its latest move to boost sales and reconnect with Gen Z shoppers. See Sweeney’s Fall 2025 campaign images above. {Reuters}

NYFW partner announces centralized venue plan

KFN, the organization aiming to improve the New York Fashion Week experience for brands and attendees, has announced plans for the Venue Collective, the first phase of its multi-year plan to bring show locations within a centralized Manhattan radius. The Venue Collective is made up of three location categories (runway, boutique venue and showrooms) that will be part of a multi-venue “campus” located below 34th Street. For the Spring 2026 season, brands like Off-White, Brandon Maxwell, Altuzarra, Fforme, Kallmeyer, Simkhai, Tibi, Zankov, Kate Barton and Sergio Hudson will show across the new venues. {Vogue Business/paywalled}

Estée Laundry returns

Estée Laundry, an anonymous Instagram critic self-described as “the beauty industry’s watchdog,” reactivated its account after a two-year hiatus. In July, a new post appeared on Estée Laundry, imploring the account’s followers to share “any exciting beauty brands?” and within a month, the account had returned to breaking news. Now, Estée Laundry thinks of itself as “a beauty industry observer.” The rebooted version hopes to double-down on “longform opinion pieces” and commentary based on the tips it receives, with a weekly Patreon newsletter Laundry Service. {Business of Fashion/paywalled}

Moncler revenues down 1% in second quarter

Moncler Group reported its half year financial report for the period ended June 30, 2025, which showed revenues down 1% in the second quarter to €396.6 million ($467.2 million). The group’s half-year consolidated revenues totaled €1.23 billion ($1.41 billion), while Moncler saw revenues of $1.04 billion ($1.22 billion) in the first half of 2025. Moncler’s second quarter performance was impacted by a slowdown in the direct-to-consumer channel due to a “difficult global macroeconomic environment and a deceleration in tourist flows” in Asia. {Moncler Group}

This live shopping platform is expanding in beauty

In 2020, Christos Garkinos took to Instagram Live to connect with fashion lovers and soon began building a luxury fashion resale business. Three years later, he added beauty and partnered with beauty editor Kelly Atterton to lead the vertical. Garkinos wants to further expand into the beauty category, as it recently surpassed $2 million in sales. With a team of seven hosts and an app launching this October, Garkinos is building what he calls the “Netflix of shopping.” {WWD/paywalled}

Homepage photo: Courtesy of American Eagle

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