For our Weekly Drop Watch column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights.

Fashion Launches

Dior D-Motion Bag

From Dior’s Fall 2025 ready-to-wear collection, the label unveils its latest handbag launch: The D-Motion Bag arrives in two sizes, Small for $4,000 and Medium for $4,400. Complete with lettered charms, the bag arrives in smooth or crinkled leather in four color options, black, gold, ecru and powder pink. Shop it on dior.com. 

Ray-Ban and A$AP Rocky

Ray-Ban and A$AP Rocky launched The Next Generation Collection, a capsule of three innovative sunglass frames, on July 24. They debuted at the AWGE runway show during Paris Fashion Week. The Ultra Wrap 001 ($874), Ultra Wrap 002 ($901) and Ultra Wrap 003 ($901) frames feature futuristic wrap-around shapes and are available to shop now on rayban.com, at Ray-Ban stores and select EssilorLuxottica retail stores including Sunglass Hut.

Eckhaus Latta The Snap Bag

Eckhaus Latta relaunched its first-ever handbag, The Snap ($675), in three new colors — Bone, Forget (powder blue) and Navy — as well as restocked the original shades of green and black on July 22. Shop The Snap bag here. 

J. Crew x Rouje

J.Crew teamed up with Parisian label Rouje on a “vintage-inspired” collection. Ranging in price from $40 to $400, the capsule of ready-to-wear pieces is shoppable now at jcrew.com and rouje.com. 

Diff Eyewear x Aspyn Ovard

Trendy eyewear label Diff partnered with creator Aspyn Ovard on a limited-edition capsule of affordable frames. The collab includes three silhouettes — the Elle, Lola and Cove, retailing for $112 apiece — each available as eye or sunglasses in black, tan or beige colors. They can also accommodate RX prescriptions. Shop on July 24 via the brand’s site here. 

Hello Kitty x Monchhichi

Need a new bag charm? Urban Outfitters just debuted a Hello Kitty collab with Monchhichi on July 24 in the form of three plush keychains, priced from $35 to $50. Shop here. 

Métier x Issimo

London-based accessories brand Métier collaborated with hotel brand Issimo on four glasses cases. Available in metallic gold and silver leather, the sleeves come for single glasses ($550) or doubled to hold two pairs of glasses ($690). Shop the collab here.  

Z Supply Pre-Fall Collection

Clothing brand Z Supply released its Pre-Fall collection on July 22. The collection includes lightweight layers and breezy sets for “everyday wear,” shop it here. 

Sloan Fall/Winter 2025 Collection

Julia Sloan’s eponymous label, Sloan (named one of Fashionista’s new designers to watch) released its Fall 2025 collection exclusively on modaoperandi.com. 

Same Launches Ruffle Hem Mini Dress

Los Angeles-based label Same recently launched a new dress silhouette — that was originally exclusive to its St. Tropez store location — but is now available for all to shop online in tank and strapless silhouettes for $325. 

Beyond Yoga’s New Platform and Outdoor Collection

This month, Beyond Yoga announced its newest brand platform, Seek Beyond, as well as launched its first outdoor collection, which features Issa Rae in its campaign. The all-new Outdoor Collection ($58 to $168) highlights the brands Peak fabric, a woven water-proof material, and is available to shop here. 

Sanctuary Pre-Fall 2025 Collection

California-cool brand Sanctuary dropped its Pre-Fall 2025 collection this week, complete with trending outerwear (like barn jackets) and leopard-print everything. Shop the post-summer capsule here. 

Beauty Launches

Iota Diamond Truffle Contour Body Oil

Iota — the nutritional body-care brand focused on long-term skin health — launched a luxurious body oil with ingredients including white truffle and natural (almond, olive, rice bran, argan, algae, hemp seed and coconut) oils: the Diamond Truffle Contour Body Oil ($50). It’s available to shop now on iotabody.com. 

Tower 28 GetSet Matte Powder Blushes

On July 22, crowd-favorite skin-care brand Tower 28 partnered with content creator Toni Bravo on two new shades of its GetSet Matte Powder Blushes ($22): Downtown Daiquiri, a bright coral, and Sunset Shirley, a deep raspberry. 

Kulfi Beauty Double Life Primer

On July 25, Kulfi enters a new category with a face primer, the Double Life Primer ($34). According to the brand, “this innovative primer is Kulfi’s first foray into the skin care/makeup hybrid, formulated with tranexamic acid, niacinamide, and amla extract to improve the appearance of hyperpigmentation, while creating the perfect canvas for makeup.” Shop now on kulfibeauty.com or sephora.com. 

Phlur Mrs. Smith Body Mist

Fragrance brand Phlur launched a new unisex scent, the Mrs. Smith Body Mist ($38). The scent features top notes of “tart Granny Smith apple, ripe pear and watermelon” and is “grounded by soft violets and apple blossoms.” Available in 3oz ($25) or 8oz ($38), shop here.

Rael Miracle Clear Microcrystal Activated PM Serum 5000

Cycle-care beauty brand Rael recently launched the Miracle Clear Microcrystal Activated PM Serum 5000 ($25), an overnight serum that uses “Shorticules, tiny, azelaic acid-coated microcrystals to gently open invisible pathways in the skin, boosting absorption of actives while visibly smoothing texture and fading post-acne marks.” Shop the new “microneedling in a bottle” serum on ulta.com and getrael.com now. 

Superegg Little Egg Vanity Bag

Beauty brand Superegg launched the Little Egg Vanity Bag ($40), made of vegan leather, this week.

Violette_FR Balm Amour

Launched July 24, Violette_FR released its newest lip product, Balm Amour ($26). The lip balm treatment includes “phyto-collagen activator extracted from the white lupin seed,” a Tripeptide and vitamin E via sunflower oil, which is “clinically tested to restore lip health, improve structure and boost hydration by an average of 55%.” Shop here. 

Patchology x Sprinkles Cupcakes

Skin-care brand Patchology teamed up with Sprinkles Cupcakes on a limited-edition collaboration featuring two no-slip eye patches in new scents inspired by the chain’s signature cupcakes: Eye Want S’More ($15) and Apple of My Eye ($15). The candy apple flavor will also be an actual cupcake, created just for this limited-edition partnership, available at Sprinkles locations starting July 21 until August 10. Shop the eye patches at Ulta and Patchology.com. 

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