Hoka and its parent company Deckers Brands are looking beyond the U.S. for new growth opportunities.

On the company’s first quarter 2026 earnings call on Thursday, Stefano Caroti, president and chief executive officer of Deckers Brands, told analysts that while Hoka still has a “very small [retail] footprint,” the brand now has 48 owned and operated stores globally.

And following Hoka flagship openings in London and Paris, Caroti teased new stores coming to Berlin and Milan, yet no concrete timeline was announced on the call. The CEO did mention, however, that the company recently hired a new global head of retail that will “help lead the charge” in store growth.

“What is great for us internationally and domestically is that revenue growth is outpacing door expansion and sell-through continues to outpace sell-in,” the CEO said.

Wholesale expansion abroad is also in the works. Caroti told analysts that Hoka is opening more doors with retailers like Intersport, Sport 2000, Sport Chek, and JD Sports Group internationally.

“Our product is performing, and we are setting a record – we received record reorders and at-once orders in Europe,” Caroti said. “Our China business is super strong. And as a result of this, we’re seeing very healthy order books for the back half of this year and going into spring/summer 2026.”

This comes as Deckers Brands reported on Thursday that international net sales in the first quarter of fiscal 2026 increased 49.7 percent to $463.3 million compared to $309.5 million the same time last year.

At Hoka specifically, global wholesale increased 30 percent in Q1, driven primarily by the strength of its international regions, with the U.S. also contributing to this growth. As for direct-to-consumer, the segment increased 3 percent globally with international regions maintaining their momentum, which was partially offset by ongoing pressure in the U.S. online channel as previously forecasted.

“The Hoka brand’s international business continues to drive exciting and broad-based growth across all regions in both DTC and wholesale,” Caroti added. “EMEA contributed the most meaningful incremental dollar growth as Europe reported record quarterly wholesale reorders, and DTC continued to be fueled by gains in consumer acquisition and retention.”

The CEO added that the APAC region is also “delivering impressive growth” as Hoka further penetrates the market with mono-brand partner stores as well as owned retail stores in China.

On Thursday, Deckers Brands reported a net sales increase of 16.9 percent in Q1 to $964.5 million compared to $825.3 million the same time last year. Net income for the first quarter was $139.2 million or 93 cents per diluted share, up from $115.6 million, or 75 cents per diluted share, the prior year.

By brand, Hoka led the way with net sales of $653.1 million, a 19.8 percent increase compared to $545.2 million the same time last year.

As of mid-day Friday, shares for Deckers Brands were up over 12 percent.