Following the blockbuster exhibition on the L’Or de J’Adore fragrance in China, Dior is shifting the focus to the Miss Dior perfume, which was its founder Christian Dior’s first fragrance.

The exhibition, titled “Stories of a Miss,” will run from Sept. 13 to Oct. 8 at Shanghai‘s Fosun Art Foundation.

The exhibition will begin on the forecourt of the museum with a monumental sculpture that references the 1952 Bobby bottle — inspired by its founder’s favorite dog — then unfold across the first and second floors, offering an immersive experience of the perfume’s origin and its “predestined encounter with art and fashion,” Dior said.

According to Véronique Courtois, president and chief executive officer of Dior Parfums, the exhibition is also meant to pay tribute to “the enduring bond between Dior and China,” she told WWD in an exclusive statement.

“Through this journey, we invite our visitors to rediscover the spirit, creativity and emotion that define Miss Dior, and reaffirm the profound cultural dialogue we continue to build with China,” Courtois added.

Designed by OMA New York, the exhibition will be divided into several themed rooms guided by the perfume bottle’s signature ribbon.

Spanning illustration, sculpture, painting and limited-edition presentation cases, the exhibition will be a dialogue between the floral-scented fragrance, haute couture and fine art.

French artist Eva Jospin, who has conceived decor for some Dior couture shows, will return to Fosun with an indoor garden adorned with her embroidered frescoes that echo Dior’s couture design.

Illustrations and watercolors by René Gruau and Mats Gustafson will be seen alongside the works of six Chinese artists: Ai Jing, Chen Ke, Liang Yanwei, Liu Shiyuan, Zhou Li and Daishi Luo. Works of the Japanese artist Haruka Kojin, French artist Ingrid Donat, Sabine Marcelis from the Netherlands, and American artist Judy Chicago will continue the dialogue between art and the couture dresses worn by Natalie Portman, who has been the face of Miss Dior since 2011.

Last fall Dior staged the “L’Or de Dior” exhibition at the Guardian Art Center in Beijing. Rihanna’s first J’adore campaign was first unveiled at the exhibition.

The first Miss Dior exhibit took place in Paris, at the Grand Palais, in November 2013. The latest installment traveled to Tokyo’s Roppongi Museum in June 2024.