Buck Mason’s Opens Soho Flagship, Bryce Harper Sports ’47 Carhartt Hat


SoHo Store: Buck Mason has opened its largest flagship to date in New York’s SoHo neighborhood.

The 4,000-square-foot, two-story location at 486 Broadway features a Fast Times Coffee shop — the first in New York — as well as a library of more than 1,000 vintage books.

Although the company started as a men’s basics brand in 2012, womenswear has been gaining in importance over the years. That’s evident in the SoHo store, which is being billed as the company’s first women’s flagship. That collection is being showcased on the ground floor while men’s is on the second level in a loft-like setting.

The new Buck Mason store.

The new Buck Mason SoHo store.

Courtesy of Buck Mason

This marks the brand’s seventh New York City store, joining units in NoLIta, Greenwich Village, Flatiron and Williamsburg. The company also has stores in San Francisco, Seattle, Miami, Nashville, Detroit, Washington, D.C., Boston, Chicago and other U.S. cities.

Outdoors Bound: Speedo is moving beyond its traditional home in pools to the great outdoors. The brand is launching Open Water, a collection of apparel and accessories for active men and women.

The line includes the fast-drying Lookout Short for men and women with a compression liner that can be used for outdoor swimming, hiking or running. For women, the range also includes a Colourblock one-piece swimsuit in a front or back-zip version with a waterproof zipper, a sleeveless thermal swimsuit with a racerback design.

Speedo's Open Water Lookout Short

Speedo’s Open Water Lookout Short

Courtesy of Speedo

The Open Water styles feature Speedo’s Ocean Flex fabric, a recycled fabric comprised of 80 percent Regen Ocean Nylon and 20 percent Spandex.

The collection also features a Biofuse 2.0 Mask, a Hydrosity Mask as well as a Superfin.

“Speedo is passionate about life in and around the water, and our Open Water collection embodies the spirit of people aspiring to uncover the unknown and create everlasting memories,” said Steph O’Neill, vice president of brand marketing. “Each item in the range supports people with a zest for life, whether exploring on land or out in the open water.”

New Face: Carhartt and ’47 are teaming up and have tapped Philadelphia Phillies All-Star Bryce Harper to be the face of their new collaboration.

The collection features caps with the logos of five Major League teams in Carhartt’s signature brown duck fabric. In addition to the Phillies, the teams are the New York Yankees, Boston Red Sox, L.A. Dodgers and Detroit Tigers.

“The hat’s the last thing you put on,” Harper said. “It’s the final piece before you walk out the door and feel good. ’47 makes hats that are crafted the right way — you can wear them forward, backward, on a date night, or just out in general. This collab really shows the level of quality they put into everything.”

Harper said he’s been wearing ’47 caps for years and also has a special connection to Carhartt. ““This collab really means something to me,” he said. “I grew up watching my dad come home in his Carhartt after long days working iron. He was a big union guy, and that work ethic stuck with me. That’s what this drop represents: the people who show up and grind every day, in Philly and across the country. And ’47 just gets it. The way they craft their hats — you can feel the quality the second you put one on.”

The hats are available on the ’47 website for $42.



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