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Arey
Headquarters: Los Angeles, CA
E-commerce: areygrey.com
Social Media: Instagram / TikTok / YouTube

What: An aging-focused hair-care brand with products that “prevent, delay and repigment grey.”

Price Range: $32 – $100

Founders: Allison Conrad (CEO) and Jay Small, certified trichologist and celebrity hairstylist

Origin Story: A transformative approach to hair wellness that transcends traditional hair care, Arey’s “supercharged, high-function formulas” are designed for longevity, leveraging “breakthrough science in cellular rejuvenation to nurture hair from the inside out and outside in.”

The seedling for Arey originated when the brand’s co-founder, Allison Conrad, saw her first grey hairs, prompting her to question why there wasn’t an alternative to accepting it or covering it up with chemical dyes. Upon discovering that genetics only accounts for 30% of why we go grey, she began to research vitamins, minerals and antioxidants that could aid in replenishing the body with what it needs to preserve hair pigment and counteract oxidative stress.

Thus began a journey with her beloved hairstylist and certified trichologist Jay Small, who shared the same passion for creating a solution to a problem he’s seen many times over with his clients over the past 20 years. Along with a group of medical and scientific professionals, they created an entirely new category in hair care. From a daily supplement to topicals, Arey is the only “clinically proven solution to slow and repigment grey hair with the added benefit of thicker, fuller, softer, healthier hair.”

Stockists: Amazon, Credo, Erewhon

Hero Product: The System ($100)

PR Representation: Chloette PR

How to get in contact: hey@areygrey.com

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