These are the stories making headlines in fashion on Monday.

Ty Haney is back at Outdoor Voices

After her 2024 exit from the company following abrupt store closures and allegations of business mismanagement, Ty Haney is making her return to Outdoor Voices with a full rebrand for the activewear line. As founder, partner and co-owner, Haney will oversee “product, brand and creative,” according to a statement from the company. The first collection from the brand refresh will be available August 5 at outdoorvoices.com. {Business of Fashion}

LVMH reportedly looking to sell Marc Jacobs

LVMH has reportedly been in discussions with several potential buyers in an effort to offload Marc Jacobs from its portfolio. Authentic Brands Group, which owns Reebok and Brooks Brothers, is said to be a top contender to acquire the brand. With 28 years of LVMH CEO Bernard Arnault’s help in building up the New York-founded label, the conglomerate is supposedly seeking $1 billion for the buyout. {WWD}

Maison Kitsune to close all U.S. stores

As part of its refocusing on a digital-first strategy, Parisian brand Maison Kitsune will close all of its physical retail locations in the United States. Despite the shift, brand deputy managing director Johanna Lellouche told Business of Fashion that North America “remains a priority for the company.” She continued in a statement, “We are actively exploring new ways to reinvent our presence, while continuing to offer our collections through our e-commerce platform and a network of selected wholesale partners.” {Business of Fashion}

How brand trips are shifting away from traditional influencers

Rather than invite ultra-refined influencers who are hyperfixated on “getting the shot” instead of enjoying the moment, brands are switching up their trip guest lists to better appeal to their customers. “[Our customer] finds inspiration in people that have a unique point of view and perspective on our classic American style,” Julia Collier, chief marketing officer of J.Crew, told Vogue Business. Instead of social media personalities, the brand invited “friends of the brand,” including stylists and writers, on its most recent brand trip to Italy. {Vogue Business}

Why ChatGPT checkout systems are causing concern amongst retailers

With consumers using ChatGPT to search for the best and safest products, retailers are worried that OpenAI could begin prioritizing paid-for spots in its search results, foregoing any actual fact-checking. Katie Diasti, founder and CEO of period-care brand Viv For Your V, worries, “Is it going to be that whoever has the biggest ad budget ends up being the winner of what’s the safest product, when they’re not actually the safest product?” She continues, “I think it’s going to cause concern with people who’ve really trusted the platform.” {ModernRetail}

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