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Senself
Headquarters: New York, NY
E-commerce: senself.com
Social Media: Instagram

What: A luxury skin-care brand offering botanical-powered serums, moisturizers and creams honoring the co-founders’ Georgian heritage.

Price Range: $58-$185

Founders: Gwen Salakaia and Ani de Sadeleer

Origin Story: Founded in 2022, the skin-care brand is rooted in a 15th-century Georgian medical manuscript containing healing recipes that are still widely used. Senself revives two powerful, time-honored botanicals — nettle and plantago — that are rarely seen in modern skin care but offer soothing, restorative and anti-inflammatory benefits, which are time tested for their benefits.

Stockists: Nordstrom, Neiman Marcus

Hero Products: Rich But Light Moisturizer ($65)

PR Representation: Iman Balagam

How to get in contact: support@senself.com

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