ARMANI ON THE BEACH: The Giorgio Armani Group is deepening its lifestyle dimension with a new real estate project.

The fashion company said Thursday it has partnered with RAK properties and SIE Group for the development of Armani Beach Residences Ras Al Khaimah. This deal brings to the United Arab Emirates the first Armani-branded beach villas in the world.

Nestled within a tranquil bay on Raha Island – Ras Al Khaimah’s premier residential district within Mina Al Arab – the development will comprise exclusive villas and luxury apartments offering direct private beach access and views across the Arabian Gulf. 

“New projects related to living fascinate me because I can bring the way of thinking of haute couture, that is, the use of precious materials and unique, tailored creations, into the space where we live,” Giorgio Armani said in a statement. “The villas developed in collaboration with RAK Properties, a true excellence in the sector, represent an important milestone in this journey and are even more significant because they are designed to integrate into the evocative surrounding marine landscape, offering a unique lifestyle experience.”

Designed by Armani and his team of architects, the residences will draw inspiration from his personal residences and mirror his signature aesthetic of discreet elegance. They will be conceived to offer bespoke luxury amenities, both indoors and outdoors – including an exclusive members-only beach club. As part of this exclusive community, residents will also be able to access a curated program of benefits and services provided by the fashion group, including special events, private experiences and concierge services.

The development’s beachfront setting will also offer residents the opportunity to enjoy Ras Al Khaimah’s coastal panoramas, framed by the Jebel Jais Mountain range. Raha Island in particular is rising as a premier destination of luxury living within the fast-developing Mina Al Arab area with its combination of private residences and boulevards, beach clubs, wellness centers, retail and leisure spaces.

Armani’s project aligns with the emirate’s ambitious Vision 2030 plan, set to make a significant contribution to its economic, social and environmental objectives. Founded in 2005 under the leadership of His Highness Sheikh Saud Bin Saqr Al Qasimi, ruler of Ras Al Khaimah, RAK Properties is focusing on projects that can contribute to the narrative and brand awareness of Ras Al Khaimah. 

The real estate developer’s chief executive officer Sameh Muhtadi said “this transformative partnership with Armani is a testament to Ras Al Khaimah’s growing appeal and our shared vision for the future of its premium real estate proposition. This development will not only set new standards for elevated living in the emirate but will deliver lasting value and create an unparalleled lifestyle experience within Mina.” 

The project’s launch also coincides with the 25th anniversary of Armani Casa, the Armani company’s 50-year milestone and two decades of Armani Privé couture collections.