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These are the stories making headlines in fashion on Thursday.

The Museum at FIT to open fashion and psychoanalysis exhibit

The Museum at the Fashion Institute of Technology (MFIT) is opening the first exhibition to explore the cultural history of fashion and psychoanalysis in September. “Dress, Dreams and Desire: Fashion and Psychoanalysis” draws on key psychoanalytic concepts about the body, sexuality and the unconscious to interpret almost 100 items of dress by designers including Azzedine Alaïa, Willy Chavarria, Jean Paul Gaultier, Rei Kawakubo of Comme des Garçons, Alexander McQueen, Thierry Mugler, Olivier Rousteing for Balmain and more. The exhibit will be on view at MFIT from Sept. 10, 2025 through Jan. 4, 2026. See photos of designs featured in the exhibit above. {Fashionista inbox}

Skims releases face shapewear

Kim Kardashian’s Skims released its Seamless Sculpt Face Wrap, a $48 piece of headgear aiming to scoop up the cheeks, neck and chin and hold them in place. The product is similar to the bandage-like garments worn by patients who have undergone intensive cosmetic surgery. Skims says its facial wrap is made from the same “signature sculpting fabric” as its shapewear shorts and tank tops. It is also said to include “collagen yarn,” though it’s unclear what that is. {The New York Times/paywalled}

Jil Sander CEO steps down

Jil Sander’s CEO Serge Brunschwig is exiting after only six months. Brunschwig joined Jil Sander in February as its CEO and chief strategy officer of the brand’s parent OTB Group. He was previously Fendi’s Fendi chairman and CEO. Jil Sander confirmed Brunschwig will exit the brand on Thursday “for personal reasons.” OTB CEO Ubaldo Minelli will take on Brunschwig’s responsibilities. {WWD/paywalled}

Hermès sales up 9% in Q2, but shares are down

Hermès reported a 9% increase in sales to €3.9 billion ($4.5 billion) in the second quarter, with the group’s consolidated revenue in the first half of 2025 reaching €8 billion ($9.1 billion). Despite its reported sales growth, Hermès shares fell as much as 4.7% amid worries surrounding its valuation. “The valuation premium looks stretched” particularly “at a time when the luxury sector remains out of favor,” Citigroup analyst Thomas Chauvet wrote in a note. {Hermès; Business of Fashion/paywalled}

Kendrick Lamar launches creative agency Project 3

Kendrick Lamar is launching his own creative agency, called Project 3, as a new arm of his company pgLang. The agency will offer services like creative direction, content creation, brand design, strategy, event planning and production to businesses spanning fashion, sports and art. Its creation is the result of pgLang’s acquisition of Frosty, a global creative studio. Lamar told Business of Fashion that Project 3 is “transforming how businesses tell their stories and ensuring their message doesn’t just reach an audience, but truly moves and inspires culture, all while providing new opportunities for the young creatives inspiring us.” {Business of Fashion/paywalled}

Rare Beauty launches interactive fragrance campaign with Shopify’s Shop

Rare Beauty partnered with Shopify’s Shop app on an interactive out-of-home ad campaign to promote its new fragrance, Rare Eau de Parfum. Beginning this week, Rare Beauty scratch-and-sniff billboards will feature the brand’s new scent. By scanning the billboard’s QR code and opening the Shop app, fans can request a mail-in rollerball sample of Rare Eau de Parfum. The activation is powered by the app’s geogated capabilities, which will require users to verify their location is within the billboard’s zone. {Modern Retail}

Dotdash Meredith rebrands as People Inc.

Dotdash Meredith is now People Inc. The company’s new name taps the power of its flagship title People, and honors its historic roots in Time Inc. and Meredith Corporation. The publisher’s media brands include People, Food & Wine, Travel + Leisure, Allrecipes, Better Homes & Gardens, InStyle, Verywell, Entertainment Weekly and Southern Living. “When we put Dotdash and Meredith together over three years ago, we knew our combined name wasn’t the most elegant or meaningful,” Neil Vogel, CEO of People Inc., said in a statement. “As our business and ambitions have grown, we realized we already had the best name for us, People. People Inc. reflects our energy and vibrancy, the promise of our incredible brands, and our distinctly human legacy.” {Dotdash Meredith}

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