Diadora USA has named Fleet Feet veteran John Moloznik as its new director of sales.

The company noted in a statement that Moloznik will be play a pivotal role in driving Diadora’s sales strategy and deepening relationships with key wholesale partners across the United States.

In his new role, the company said that Moloznik will oversee Diadora’s sales organization, with a focus on “developing robust go-to-market strategies, fostering high-value relationships, and strengthening Diadora’s presence across all categories, with a strong focus on run specialty,” the company said.

“We are delighted to welcome John to the Diadora family,” Bryan Poerner, president and chief executive officer of Diadora USA, said in a statement. “His exceptional track record at Fleet Feet and his holistic approach to sales and business development will be invaluable as we expand our reach, build deeper wholesale partnerships, and serve more athletes and consumers nationwide.”

Moloznik brings over a decade of high-impact experience in the sporting goods industry, most notably from his senior leadership roles at Fleet Feet, where he led strategic sales growth initiatives, executed successful omnichannel strategies, and spearheaded the opening of over 100 retail stores nationwide. Moloznik joined Fleet Feet in 2007.

“I am honored to join Diadora at such an exciting time in the company’s journey,” Moloznik added. “I look forward to building on Diadora’s incredible brand story and current momentum to drive growth with our valued partners, and connecting with consumers who appreciate incredible products.”

This news comes just months after Diadora entered the world of college athlete endorsements with its first name, image and likeness (NIL) deal. In April, the Italian sportswear brand signed a new NIL partnership with Villanova junior Marco Langon.

The company said that as part of the deal, Langon and future Diadora NIL athletes will be provided with access to the brand’s Centro Ricerche Diadora (CRD) laboratory for performance testing, as well as altitude training opportunities and mentorship. Langon will also receive state-of-the-art product designed, developed and crafted at Diadora’s headquarters in Caerano di San Marco in Italy, Diadora added.

In March, Diadora launched its new tech-loaded Atomo Star super trainer.