10 Most Viral Skin Care Brands, Including Rhode and Tatcha

Glowing skin is the best summer accessory — and the data proves it.

Throughout the month of June, a slew of viral skin care brands, many of which promise a dewy or glowing look, topped Creator IQ’s charts in terms of earned media value, which looks at social media chatter and engagement. According to CreatorIQ, TikTok continues to be the main driver for most brands’ success.

While Rhode maintained the top spot in May, Tatcha took over for the month of June thanks in part to the launch of its new Dewy Milk Moisturizer, which the brand celebrated via a TikTok campaign featuring many partners.

“This mobilization around a specific brand moment helped Tatcha enjoy a Top 10-leading 78 percent month-over-month EMV growth,” said Alex Rawitz, CreatorIQ director of research and insights.

However, Hailey Bieber’s Rhode moved down only slightly to the number-two slot.

And while many brands saw a decrease between May and June, some managed to avoid the summer slump.

“Due largely to seasonal factors and brand activity in May, just three of June’s Top 10 skin care brands saw month-over-month EMV growth: Tatcha, which jumped thanks to campaigns surrounding the Dewy Milk Moisturizer; L’Occitane en Provence, which saw brand partner activity surrounding the Almond Shimmering Oil, which launched in late May; and CeraVe, which enjoyed a boost from ‘Love Island’ and partner-driven campaigns around multiple products, including the brand’s line of facial moisturizers,” said Rawitz.

Rhode’s and Summer Fridays’ earned media value dropped slightly in June, as both brands celebrated major milestones in May that had driven buzz, including Rhode’s acquisition by E.l.f. and Summer Fridays new lip butter balms.

Here, a look at the 10 most viral skin care brands in June.