These are the stories making headlines in fashion on Thursday.

Shopify quarterly revenue soars

Shopify released its second quarter results on Wednesday, which showed 31% revenue growth of $2.68 billion. This number surpassed analysts’ average estimate of $2.55 billion. For the third quarter, Shopify forecasted its revenue to grow at a mid-to-high twenties percentage rate on a year-over-year basis. This forecast for Shopify’s third-quarter revenue is above market estimates, which sent its U.S. shares up 16% premarket. {Shopify; Business of Fashion/paywalled}

The alarming rise of Gen Z’s tanning obsession

Tanning is becoming increasingly popular among Gen Z, with some tracking the UV index to deliberately sit in the sun at the most dangerous times of day, while others use unregulated nasal tanning sprays and injections to chemically darken the skin. Last year, a Melanoma Focus survey found that 28% of U.K. adults use tanning beds, but this rose to 43% among those aged 18 to 25. For someone who has used a tanning bed for the first time before the age of 35, there is a 59% greater chance of developing melanoma. Despite these known risks, having a tan is still presented to many young people as aspirational. {Business of Fashion/paywalled}

Regenerative Fund for Nature opens new partnership tiers to fashion brands

Backed by Kering and Inditex, Conservation International’s Regenerative Fund for Nature has crossed the 1 million hectare milestone and is lowering the threshold for new participants to join the program. The fund has now enrolled 1.1 million hectares of farmland into regenerative agriculture projects. To bring additional fashion brands on board, the fund introduced a new tiered partnership model. The original partner level remains at a $3 million commitment over three years, while the new principal tier requires a $200,000 annual investment over the same period of time. {WWD/paywalled}

Cecilie Bahnsen wants to supercharge her label

Cecilie Bahnsen burst onto the Copenhagen Fashion Week scene 10 years ago this month, and now wants to triple the business by 2028. The plan is to focus on the direct-to-consumer channel, and invest in e-commerce, private sales and brick-and-mortar retail in the coming years. In a Vogue Business profile, Bahnsen and CEO Mie Marie Ejdrup also shared that the brand is ready to diversify product categories to unlock new opportunities. {Vogue Business/paywalled}

Claire’s files for bankruptcy again

Jewelry retailer Claire’s has filed for bankruptcy protection in the U.S. on Wednesday, its second bankruptcy filing after 2018, with a plan to close hundreds of stores and find a buyer for about 800 remaining locations. Claire’s has $690 million in debt, and has suffered from increased competition, high rent costs and new tariffs on imports from supplier nations. The company has engaged with several interested bidders, but has not yet lined up a buyer that will keep Claire’s retail locations in business. {Reuters}

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