If you ask Serena Kerrigan, the multi-hyphenate media personality best known for sharing unfilitered dating commentary with her millions of followers online, how to achieve the best skin glow, she’ll say, “Romance novels and Neutrogena‘s new Collagen Bank 15 Percent Vitamin C Serum.”

It’s no wonder Kerrigan has teamed up with the drugstore brand on the product launch, announced Monday, by releasing two raunchy short stories as part of its “Bank Your Glow” campaign, a timely initiative that encourages women to stimulate their inner desires for an outward-facing shine. According to Kerrigan, each tale centers around a different plot, one of which is motivated by her own dating experience and the other is inspired by traditional fantasy tropes.

“The ‘Bank Your Glow’ stories are cheeky, sexy and inspired by my real-life energy. They’re playful and a little kitschy. Just like the serum, they leave you glowing by the end,” Kerrigan exclusively told WWD.

Romance novels have been a crucial part of Kerrigan’s nightly routine for years. “A few spicy chapters completely shift my mood,” she explained. But they do more than that; they instantly induce a natural flush. Neutrogena’s Collagen Bank 15 Percent Vitamin C Serum, designed with the brand’s patented collagen-building micro-peptide technology, does the same. After the shower, while her skin is still damp, Kerrigan will apply the product and top it off with a juicy page-turner once she’s settled. “Just like a good spicy read gives you that flushed, just-had-a-moment glow, so does this serum,” she urged.

Kerrigan and Neutrogena’s mutual understanding of the symbiotic effects of romance fiction on beauty is at the heart of this collaboration.

“When Neutrogena asked me to write a steamy short story series to launch their new Collagen Bank 15 Percent Vitamin C Serum, I immediately said yes. It felt fresh, fun and completely aligned with me,” Kerrigan said. While she doesn’t mention the product name inside the pages of her intimate tales, the concept of a “post-serum glow” is a major motif.

The first story focuses on the main character, Amelie, who spontaneously ventures out to a downtown bar on a Wednesday night, where she meets Sam.

“What begins as a flirty nightcap with a stranger quickly turns into an unforgettable evening: tea, tension and tangled sheets,” the official synopsis reads. “But the real twist comes the next morning, when a glowing skincare moment leads to a surreal exit — Amelie accidentally finds herself locked out of his apartment, half-dressed and empty-handed, yet glowing with so much confidence she struts into the morning brighter than she arrived.”

The second story centers around a woman named Grace, who finds herself escaping to the Hamptons one weekend. There, she runs into her college crush, Luca. “As the night unfolds, flirtation gives way to something deeper — and Grace realizes the glow she was chasing was never about him. It was hers all along,” the description reads.

“Bank Your Glow” builds upon the burgeoning group of romance book lovers online, garnering more than 4.7 billion views under #steamybooktok on TikTok alone. The nostalgia of romance fiction, specifically the fan fiction subgenre, is also baked into this collaboration. Interested readers are being directed to download the book on Wattpad, a creative storytelling platform famed for its diverse portfolio of passion-driven fiction.