J.Crew Releases Exclusive Vans Premium Authentic Sneaker


J.Crew is offering its customers an exclusive sneaker from Vans this month.

According to the retailer, it has teamed up with the skate brand to launch a premium version of the Vans Authentic sneaker. The Authentic, originally called the #44 Deck Shoe, was Vans first sneaker and has become a staple in the brand’s line-up. Over time, Vans has since upgraded the classic sneaker, combining original archival details with premium materials like cushy, durable and comfortable Sola Foam ADC insoles designed to be anti-fatigue.

This version of the brand’s Premium Authentic reissue sneaker is made with durable eight-ounce cotton canvas uppers, waffle-rubber outsoles and the signature Vans heel tab.

“When I started skateboarding as a kid, I dreamed of California,” Brendon Babenzien, men’s creative director at J.Crew, said in a statement. “I loved Vans and got a custom pair of Authentics in 4th grade. Canvas sneakers are always part of my summer wardrobe now —they’re perennial staples on the east and west coasts.”

J.Crew’s exclusive Vans Premium Authentic unisex sneakers in canvas, which retail for $75, are now exclusively available at JCrew.com and J.Crew stores.

This release comes one week after VF Corp. president and chief executive officer Bracken Darrell said he was bullish on the return of Vans.

J.Crew, Vans, Premium Authentic, sneaker, skate shoes, skate sneakers, J Crew

J.Crew’s exclusive Vans Premium Authentic unisex sneakers in canvas.

Courtesy of J.Crew

Despite the California-based skate shoe brand reporting a 14 percent decline in sales in the first quarter of fiscal 2026 to $498 million, the CEO noted that “things are really coming together” for Vans in the company’s earnings call with analysts on July 30.

The CEO added that retailers are also starting to show more interest in Vans. He cited a 50 percent increase in appointment bookings at Paris Fashion Week in June, including new accounts and retailers who walked away from Vans in recent years.

In terms of new product, Darrell credited Vans brand president Sun Choe, who joined last year from Lululemon, for increasing supply and variety in the brand’s latest products that already have strong interest, like the Super Lowpro, the Curren Caples Skate and the latest from OTW, the Pinnacle offering.

“We’re also seeing encouraging signs in one of our classics, the Authentic,” Darrell added. “Plus, we have an exciting collaboration with Valentino, which is hitting the market this fall.”



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