Kith is planning to hold its first runway show. It won’t be during New York Fashion Week, but rather on Aug. 17.

The show, titlted “Institution,” will serve to showcase the company’s fall 2025 collection along with a number of collaborations that will launch later this year.

Beyond that, Kith is keeping most details about the show under wraps, including its location. Because it is expected to be in the street, the company is hesitant to provide advance notice about the site, hoping to keep the number of fans to a minimum. The show instead is targeted to press and friends of the brand and the invitation is in the form of an Adidas Superstar Black Tie sneaker, the first shoe in Kith founder Ronnie Fieg‘s collaboration with the brand from 2008 before he even started his company.

Like many trends, open-air fashion shows aren’t exactly a new frontier. For instance, in September 2021, Tory Burch shut down Mercer Street for a fashion show that played up community as much as fashion. The post-pandemic event helped to juice local businesses, since the designer invited some of her favorite stores and restaurants to have outposts by her open-road runway. In-the-street fashion shows are regular occurrences in Europe, too, from Martine Rose showcasing her collections in her London neighborhood to Gucci parading its resort collection in a square in Florence and Alexandre Mattiusi showing his Ami men’s spring 2026 collection in Place des Victoires in Paris — just before the skies opened with torrential rain.

Since creating the brand 14 years ago, Kith has become a perennial favorite of young trendsetters and sneakerheads. Fieg has grown his business from one shop within an Atrium store in Brooklyn to an international chain of 17 stores along with an eponymous apparel brand and even Kith Treats, a concept that sells cereal, ice cream and other snacks.

In May, the company reopened its three-level NoHo flagship on Lafayette Street as a men’s-only store after it had been closed for renovations since the beginning of the year. Kith also operates a women’s-only store at 644 Broadway. The main floor of that store is devoted to Kith branded product as well as collaborative collections.