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Biology Fragrances
Headquarters: Los Angeles, CA
E-commerce: www.biologyfragrances.com
Social Media: Instagram

What: A “clean” fine fragrance brand made from 100% plant-derived ingredients.

Price Range: $32-$128

Founder: Steve Sun

Origin Story: Biology Fragrances was born from founder Steve Sun’s personal need for a scent that didn’t trigger headaches or skin reactions. Scent played a powerful role in his life, having growing up in a traditional Chinese household — especially the sharp, medicinal aroma of Tiger Balm, which his mother used for everything. That memory stuck with him, not just for its potency, but for how it made him feel: soothed, safe and grounded. Years later, after working with global brands like Disney, Paramount and Harry Potter, Sun decided to channel his creativity into building a fragrance brand rooted in wellness rather than hype.

Sun, who identifies as an AAPI and LGBTQIA+ creative, developed Biology as a “clean” alternative that doesn’t compromise on elegance. Each scent is crafted from 100% plant-derived ingredients and formulated to support emotional well-being — whether it’s calming anxiety, boosting focus or resetting your nervous system. With its gender-neutral profile, sleek rollerball format and science-backed philosophy, Biology Fragrances offers a modern, wearable approach to scent.

Biology’s scents are safe for sensitive skin, pregnant individuals and anyone who typically avoids traditional perfumes. The products are as practical as they are intentional, with an elevated Eau de Parfum collection launching this year for those seeking more lasting wear. 

Stockists: Direct to consumer

Hero Products: Fragrance 1: Joy ($128)

PR Representation: Oliv PR

How to get in touch: olivia@olivpr.com

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