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Essoc
Headquarters: New York, NY
E-commerce: essoc.shop
Social Media: Instagram

What: A brand that creates no-show socks that don’t slip off.

Price Range: $12 – $98

Founder: Stella Xuyang Liu

Origin Story: Essoc was born from the fast-paced streets of NYC: Founder Stella Liu noticed a universal yet overlooked problem: no-show socks that never stay in place. For Liu, other no-show socks were always too tight, too loose, too thick or too thin. 

Determined to solve it, she developed a patented no-show sock that stays on, feels like skin and wicks away sweat. Even Gen Z, a crowd that typically prefers longer socks, began embracing Essoc for blister protection and a sleek, invisible look. Liu realized the demand for no-show socks never disappeared — comfort just hadn’t caught up. Essoc is designed for people on the move; it’s a quiet upgrade to your everyday life.

Hero Products: Unisex Cotton No Show Socks ($12)

PR Representation: In-house

How to get in touch: stella@essoc.shop

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