
Photo: Courtesy of Deborah Pagani Beauty
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Deborah Pagani Beauty
Headquarters: Miami, FL
E-commerce: deborahpagani.com
Social Media: Instagram
What: A luxury hair-care brand that launched in 2025 with two SKUs, a heat protectant mist and a “hydrating hair nectar.”
Price Range: $85-$89
Founder: Deborah Pagani
Origin Story: Deborah Pagani began her career in the ’90s as a celebrity hair colorist at famous salons including Oribe and John Sahag before branching out into jewelry design and then into hair accessories. In 2025, she launched Deborah Pagani Beauty, her namesake hair collection deeply rooted in “luxury and rituals.” Deborah Pagani Beauty fuses her hairstyling expertise and design sensibility.
Recognizing a gap in the market for hair-care products that combine luxury design and aesthetic with high-quality ingredients without compromise, Pagani set out to create formulations that are as effective as they are indulgent.
Photo: Courtesy of Deborah Pagani Beauty
Hero Product: The Vital Mist ($85)
PR Representation: AMD-PR
How to get in contact: support@deborahpagani.com
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