Cozy Up to the End of Summer in Swedish Loungewear by Our Legacy Work Shop x Magniberg


The capsule’s long-sleeve T-shirts, “flow” pants, and “gelato bathrobes” come in “sun-faded” tones of pearl gray, ochre, and sand, and are made of naturally dyed organic cotton. As the pieces are intended for late summer, the terry cloth is extra heavy, Hallin noted. Their enveloping substantiality is visible in the campaign, which was shot on film. Magniberg’s Bengt Thornefors suggests there is an analog quality to the products, and Hallin agrees, noting that these pieces are “homewares made in a homely way.”

They are also all-purpose in the sense that they work in and out of nature. As Thornefors stated: “Home doesn’t necessarily need to be indoors”—which is most often the case in summer where all sorts of boundaries slip away and on vacation it’s possible, as Hallin said, to “poke around doing nothing, and you feel content and happy about a very slow life.” Slow, but open to adventure—as Thornefors says, the campaign is “a little bit Astrid Lindgren.” Pippi Longstocking might, in fact, approve of this OLWS x Magniberg collaboration that celebrates, “sleep and beach, the unworn hours of life.”

Our Legacy Work Shop x Magniberg is available at magniberg.com, ourlegacy.com, in Our Legacy stores in Stockholm, London, Berlin, and Seoul, and exclusively at Dover Street Market London and Ginza.

Image may contain Oars Person Teen Plant Vegetation Spear Weapon Paddle Grass Nature Outdoors Face and Head

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Clothing Coat Face Head Person Photography Portrait Adult Plant Vegetation Jacket and Boat

Photo: JH Engström / Courtesy of Our Legacy Work Shop

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Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Barefoot Person Face Head Photography Portrait Sitting Fashion Blanket Clothing and Pants

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Boat Transportation Vehicle Child Person Adult Dinghy Watercraft Canoe and Canoeing

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Plant Vegetation Face Head Person Photography Portrait Tree Land Nature Outdoors and Woodland

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Clothing Knitwear Sweater Sweatshirt Hoodie Baby Person Hood Coat Jacket and Adult

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Rock Face Head Person Photography Portrait Plant Vegetation Barefoot Tree Clothing and Pants

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Face Head Person Photography Portrait Animal Beak Bird Teen Grass and Plant

Photo: JH Engström / Courtesy of Our Legacy Work Shop

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Photo: JH Engström / Courtesy of Our Legacy Work Shop

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Photo: JH Engström / Courtesy of Our Legacy Work Shop

Cozy Up to the End of Summer in Swedish Loungewear by Our Legacy Work Shop x Magniberg

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Animal Beak Bird Child Person Chicken Fowl Hen Poultry and Head

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Face Head Person Photography Portrait Teen and Animal

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Water Waterfront Leisure Activities Person Sport Swimming Water Sports Face Head and Photography

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Grove Land Nature Outdoors Plant Tree Vegetation Woodland Clothing Coat Grass and Person

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Water Waterfront Bench Furniture and Towel

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Clothing Coat Face Head Person Photography Portrait Adult Outdoors Nature Scenery Sky and Lake

Photo: JH Engström / Courtesy of Our Legacy Work Shop

Image may contain Nature Outdoors Pond Water Plant Vegetation Land Rock Grass Blanket and Tree

Photo: JH Engström / Courtesy of Our Legacy Work Shop

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Photo: JH Engström / Courtesy of Our Legacy Work Shop




#Cozy #Summer #Swedish #Loungewear #Legacy #Work #Shop #Magniberg

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