Dada Goldberg, founded in 2012 by Defne Aydintasbas and Rebecca Goldberg Brodsky, is joining forces with Palasse, a social media agency founded by Alexandre Corda who has more than 15 years of experience in social media marketing. The merger strengthens the newly integrated agency’s existing social practices while offering its combined clients a full spectrum of services, from business strategy, public relations, events to content creation.

“We are developing a singular brand advisory firm in both creative direction and strategic business development, allowing our clients to step into new futures for themselves and their industries,” said Goldberg Brodsky, adding “We collaborate on the path to a meaningful legacy.”

Dada Goldberg has roots in the design space and expanded to include clients in the arts, fashion, hospitality, luxury real estate and culinary industries such as Jean-Georges Miami Tropic Residences; the bar, concept and event space Quarters; fashion, beauty and home brand Jenni Kayne and interior designers Colin King, Athena Calderone and Jeremiah Brent. Corda has led campaigns for luxury brands that range from jewelry, watches, retail, real estate, design to art which includes Buccellati, Alfredo Paredes Studio, Marc Jacobs fragrances and Brookfield Place New York.

While Dada Goldberg established a social media arm in 2020, the shift in traditional media and readership led to a greater focus on the impact of social media and its ability to connect brands with consumers through the brand’s own language and terms. With Corda now as managing partner, digital, he, alongside creative director Eleanor Amari, oversee content operation and work on creatives that amplify the client’s messaging in the right places at the right moment.

“I always had the conviction that social needed to be closer to the strategy and needed to be concepted from the get-go. Social for a long time was just the last piece of the puzzle, and we were never brought on early enough,” explained Corda. That is no longer the case. Social along with branding, public relations and events are strategically planned from the outset when brands work with the agency on how they can create culture through these channels.

Corda brings with him 16 clients into the newly formed portfolio, along with two team members including Associate Vice President Paul Booth. Current projects include designers and creatives such as Lucrezia Buccellati, Lauren Rottet and Suchi Reddy as well as Manhattan-based membership club Moss, the Bobby Anspach Studios Foundation and multiple real estate developments.

“We didn’t want this to be a merger where we’re aiming to acquire for the sake of acquiring. I really think that the careful threading of personalities, vision points is what makes us the most competitive in terms of seeing the industries that we work in for what they are and what they can be,” said Goldberg Brodsky.

Corda adds, “It’s definitely a very shared vision as to how do we lead with emotion. How can we create content that tells deep stories that can create meaningful conversations. So I think we’re all coming from the same place.”

Before deciding on which clients to bring on, the team collectively evaluate how it fits into their ecosystem of existing clients and the “integrity of story, integrity of products, what we’re promoting and whether that’s amazing architecture, new development project or hotel,” according to Aydintasbas.

The merger of Palasse and Dada Goldberg sees the partners Aydintasbas, Goldberg Brodsky, Corda and Ethan Elkin — who has focused on new areas for growth like fine arts and media, such as Cultured magazine, and partnerships and management — joined by Annie Mak, vice president of social media which make up 45 employees.

As for how the two agencies have come together? Aydintasbas credits an ongoing dialogue and a spirit of collaboration. It also helps, Goldberg Brodsky adds, that they all share the same taste.