
As football season approaches, Crocs is getting in on the action.
According to the comfort footwear brand, it has inked a new multi-year licensing agreement with the National Football League to release the first-ever NFL x Crocs collection.
Crocs noted that the new collection will center around the brand’s bestselling Classic Clogs as well as Jibbitz charms that “capture the passion and personality of NFL team fandom.”
The initial drop of the NFL x Crocs collection will include footwear for 14 teams. Participating teams include the Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, San Francisco 49ers, Pittsburgh Steelers, Chicago Bears, Buffalo Bills, Las Vegas Raiders, Dallas Cowboys, Miami Dolphins, Minnesota Vikings, Cincinnati Bengals, Houston Texans and Denver Broncos – with the full 32-team lineup rolling out throughout the collaboration.
Fans can also look for expanded designs, limited drops and expanded categories, including bags, as part of the agreement, Crocs added.
Matias Infante, vice president of global marketing at Crocs, said in a statement that the company is “excited” to join forces with the NFL.
“This collection goes far beyond product — it’s about creating unforgettable experiences that bring our communities even closer to the game they love,” Infante said.
Styles from the NFL x Crocs collection.
Courtesy of Crocs
“The Crocs brand has made a significant impact on footwear culture with their shoes becoming synonymous with ease and comfort,” added Ryan Samuelson, vice president of consumer products at the NFL. “Collaborating with Crocs allows us to give fans expanded gameday options that will keep them stylishly comfortable for gameday and every day.”
The NFL x Crocs Collection will be available during the 2025 NFL season on NFLshop.com, Crocs.com, Dick’s Sporting Goods, Fanatics and select international retailers.
This news comes just a few days after Millie Bobby Brown entered the Crocs universe. The actress is now the face of its all-new Cozy campaign, marking the first time the brand is working with the “Stranger Things” star.
Brown, who says she spent her entire childhood wearing Crocs, will also help debut the new Unfurgettable clog — a soft, faux fur silhouette that blends the Classic clog with cozywear.
“I was really excited [to partner with Crocs]. I feel like, just from a consumer standpoint, I am a customer at Crocs,” Brown told FN in an interview last week. “So getting that email was awesome because I really, truly feel connected with the brand. I grew up [in them], my whole childhood I was in Crocs. My siblings and I, definitely growing up on a farm, wore Crocs a lot.”
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