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Dancing
Headquarters: New York City and Sonoma, Calif.
E-commerce: wearedancing.com
Social Media: Instagram

What: A mother/daughter-founded wine company that expanded into fragrance

Price Range: $26-120

Founders: Lauren and Cynthia Russell

Origin Story: Founded by a mother/daughter duo, Dancing is a lifestyle brand based out of Sonoma County, Calif. Focusing first on perfecting wines out of their vineyard, the pair then moved on to expanding their offerings into fragrances in collaboration with Joya Studios. The brand is multi-faceted, with unique and high-quality products at the forefront.

Dancing’s aim is to “develop a collection of sensory brands that celebrate life through taste, touch and aroma — inspiring you to find your inner dance and show the world what truly moves you.”

Stockist: Revolve

Hero Product: Super Bloom Discovery Set ($26)

PR Representation: MGPR

How to get in touch: info@wearedancing.com

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