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Grown Brilliance
Headquarters: New York, NY
E-commerce: grownbrilliance.com
Social Media: Instagram / TikTok / Facebook

What: A majority women-led lab-grown diamond brand with a focus on “sustainability” and bespoke jewelry design.

Price Range: $300 – $70,000

Founder: Akshie Jhaveri

Origin Story: Grown Brilliance was founded by Akshie Jhaveri, a third-generation jeweler, in 2021. Jhaveri launched the company with a mission to create a transparent and value-driven approach to jewelry, featuring 100% “conflict-free” lab-grown diamonds of the highest quality. Grown Brilliance understands that the right jewelry has the power to transform how people look and feel, and strives to bring that power with its dedication to timeless jewels and conscious living. As a proud minority- and female-founded company, Grown Brilliance is committed to empowering and inspiring future generations of women to pursue their passions.

Hero Products: Round Near-Colorless Lab Grown Diamond Certified Stud Earrings ($1,395), Round Lab Grown Diamond Petite Tennis Bracelet ($1,595), Round Lab Grown Diamond Tennis Necklace ($17,275)

Store Locations: New York, NY; Philadelphia, PA; Georgetown, Washington D.C.; Tysons, VA; Boca Raton, FL; Columbus, OH; Chicago, IL; Houston, TX; Dallas, TX; Frisco, TX; Los Angeles, CA

PR Representation: Mega Mega Projects

How to get in touch: (877) 476-9627 (business inquiries)

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