Both the Soft Pinch Liquid Blush in Chamoy and the Positive Light Luminizing Lip Gloss in Clásico were made with Rare Beauty’s pigmented, long-lasting formulas, just with hues that hark back to the heritage of Tajín. The blush, specifically, infuses deep red and earthy brown tones, while the lip gloss blends terracotta with copper shades and specs of gold that catch the light when it hits.

“As a brand that celebrates the uniqueness of our fans, we’re thrilled to see Tajín’s signature colors, and the joy of sharing, come to life in such a fresh and unexpected way. This collaboration with Rare Beauty goes beyond colors,” Luis Alfaro, head of marketing for Tajín U.S., said in the press release. “It’s about the values we share: confidence, authenticity, creativity, joy and the power of bringing people together. It’s our way of inspiring fans to express themselves boldly and freely. Just like we say, ‘My Way to Tajín It.’”

The Rare Beauty-Tajín crossover comes on the heels of a TikTok trend in which food enthusiasts put their taste buds to the test with a jumbo chamoy pickle kit. The challenge was to eat the entire pickle with it wrapped in a Fruit Roll-Up, sprinkled in Clásico mix and filled with Takis. The dynamic flavor left the brave testers divided, with some going in for seconds and others over it after one bite.